AGCOM guidelines: a real mockery for poker

AGCOM guidelines, which have made (almost) clarity on the ban on advertising to gambling and ai Casino his internet, probably satisfied most of the "recipients" of this provision, clarifying how much the same cannot be considered a total ban, considering the many "particular situations" in which several companies could be found. One might think, even, that the same "guide" has made a sigh of relief to all the sectors of gambling: everyone, but certainly not to poker, segment already declared in crisis that from the much talked The mockery is also the damage. Here is the reason why you want to dissect this topic also because the poker is quite dear to so many readers, albeit not so frequented: but it does not want, however, further "inflaming" the debate on the ban on advertising, since the flames have been "Radowed" by the AGCOM guidelines.

Instead, it is not possible to prevent the tenzone between liberals and abolitionists again: among those who are in favor of the existence of a public game market and those who are not at all. Another thing that we "like (rebe)" clarify is whether this prohibition is to be considered favorable or against the game industry. "Great Dilemma" that populated the television broadcasts and the debates and which made you write rivers of words since the birth of the Dignity decree and, particularly, as regards the public game, which affects those who write these lines. AGCOM has clarified numerous "dark points" in the application of the ban, but many doubts of interpretation still remain in particular at the level of communication and marketing: that is, the information for consumers. Even poker, who most of all should differ from the definition of "gamble" because, by its very nature, characterized by a marked component of personal ability, it would seem to be the only game subject to the ban on advertising or, in any case, one of those gambling more limited.

A absurd thing may appear, but the ban is this and poker will have to adapt to the measure that does not put it, therefore, to safety. The guidelines of AGCOM, "product" that since its release has been targeted and strictly studied in "all its quotes" by the lawyers of the main international operators, clearly bring out how they can never be used again "influencer" that They go to promote game products, thus imposing to forget the extraordinary advertisements on poker with very famous people. Instead, they will continue to be present from all the other markets in the world. Then, there will be no more football teams, nor of other sports, with the shirts related to game products and, of course, also forbidden to poker brands. This stretching of prohibitions is also imposed for gadgets or events that set off products with public game brands and "doing" a lot in use in the world of poker, especially what has "taken a large foot", the live one.

In addition, and to make the future commercial life of the poker Increasingly black than the PEC, in the guidelines the possibility of exempting the casino promotion, by virtue of the concept that are "safe places of the game", is expressly excluded. Unfortunately, this also translates into a very bad path for poker: it will be forbidden to do those specific essential activities to inform both the players of the poker event, and the public affected by the performance of a tournament that, usually, "calls a lot of attention"And this is precisely a kind of "breaking point" that hides serious consequences for the sector. In the long list of exclusions from the prohibition of advertising, the teleshopping of paid goods and services will remain on TV, provided that "mainly promotional" purposes are not seen. This, perhaps, could be the only possibility where poker might fit, but it could also represent the rescue of TV channels relating to the game.

Some other escapades may present themselves at the beginning or at the interval of matches to carry out shares comparison services as the authority does not consider this as forms of advertising, provided that there is no form of invitation to the game. From a first reading of the already recalled guidelines of AGCOM, therefore, there seem to be still small spaces of communication for bets, lotteries and other games: no glimpse, or almost, for poker. The regulatory interpretations were published after an intense confrontation work with all the subjects involved in the public game sector, a work that absorbed the interest of trade associations, the movement of parents, of the press federations up to the dealers. It is clear, however, that all this "heavy work", put in place by the protagonists of the world of public game, has "forgotten, or not adequately defended" poker and its market.

Perhaps, this happened for the ever less interest that poker arouses, the consequent decrease in the resources that refer to it both as regards the live or online version: without forgetting the "small detail" that are less and less the operators who continue to invest you for the future. However, the fact is that the poker market continues to exist. There are many players who have a keen interest in "their favorite game" also because it is one of those games that, perhaps, produces less side effects from a social and health point of view. Precisely for this reason, it should be more preserved and not hindered, above all, by the game industry, even before the authority. From the point of view of poker, and also from that of poker players, he does not convince the interpretation of the advertising for the ban: but he does not even convince the major brands in the sector, particularly that of the online who recognize in the ban a hypothesis of disparity of treatment compared to physical game. In reality, terrestrial operators will have the possibility of "visibility of signs", while for websites, whose "sign" is represented exactly with the promotion of their domain, their offer can no longer be promoted.

Publication date: May 25, 2019 at 12:00

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