Innovative ideas for the management of the Sanremo casino

Apparently it seems that one should not speak of anything else in the various electoral campaigns that chase each other on our country, than the phenomenon of gambling, distancing, the ignition bands of the entertainment appliances and the rooms that host them: we speak , however, also of the situation of Four tricolor gaming houses Which, in particular in recent months, have drawn the attention of the news, talking about the Casino di Campione d'Italia, the ventilated failure and the interventions of the central government. Therefore, the topic obviously "plays" a role of general interest for politics and for everything that gravitates around it and this premise only wants to accompany the speech towards a heated election campaign, the one that touches the municipality of Sanremo for the next administrative return.

Obviously, we cannot speak of Sanremo without talking about his casino which is necessarily falling within the electoral programs of the various candidates for mayor given the economic importance that this company has towards the municipal coffers albeit for what it represents at the level of employment, that tourist and cultural that touches the whole territory. We must not forget, in mentioning this local gambling house, which is probably the only one who closes his budgets in active, unlike the other three casinos, and with his management he continues to fulfill the conventional commitments that touch him against the Municipality : And this even if the revenues, like those of the other identical structures, have been falling for years and no longer respect "the elegant and substantial glories" of the past.

It can be said that the budget of the Sanremo casino is positive, but certainly not satisfactory, and it will be necessary to make sure that the revenues go to increase if you do not want to "follow in the footsteps" of the other confreres and incur some unpleasant path ... also Sanremo However, he must think about towing: (all) the casinos must forcefully leave their old scheme and advance technologically to the younger customers who go to attend their "elegant rooms" and cannot fail to innovate. Marketing will also have to advance and the staff will have to reorganize to make the most of their professionalism, trying to offer new customers something different and particular: new business lines will have to be sought, in addition to the online and entertainment equipment, like the Video poker, and you will have to reflect the game in its global if you want to be competitive at least with the terrestrial game rooms that rage throughout the territory.

But everything will not have to distort the historicity of these ancient structures, but they will have to adapt and align at the time and perhaps also look at what foreign casinos are scattered around the world where gambling is lived in a different way. From there, without a shadow of a doubt, something could be learned. What emerges, then, from a first analysis of the accounts of the Sanremo gambling house is that, regardless of the latter, it requires an intervention with a serious relaunch plan based on a measurable and financeable industrial plan: they must also be put in place Small internal reorganizations, but in any case the relaunch of the structure must become "central" in the promotion of the city of Sanremo in the world. So, a 360 ° promotion: but above all the Sanremo casino will have to interpret a "change of pace" compared to "yesterday" as regards resources.

In fact, to go better, to go better in the proposal of the offer of the game product, the meritocracy that has been forgotten too long and not only in this playful sector: therefore, you will have to study and put in place the process of stabilizing the forces I work to be able to create a sort of fairness. And then the cost cutting will become indispensable, including legal costs and various advice: but first of all, new business lines will have to be activated that have already been tested in the other casinos, such as eno-gastronomic events, culture, music null The gambling house represents the symbol of Sanremo and also one of the most important companies in that territory: first, respect, respect that unfortunately when it comes to the game "sometimes lactita" and in particular you will have to be able to no longer "politicize it ".

It should be managed by managers in the sector with a certain and proven international experience that make the casino "go on" also as regards the progress of the technological evolution of which it is absolutely necessary to take into account and take example from the structures of other countries that they are more advanced than ours as far as relations with the world of gamble. Another thing that will be important, both for the casino and for the city, is the tourist and cultural promotion of the territory and this must be forced to pass precisely for the "sponsorship" of the gambling house which, always, acts as a flywheel for i Tourists and visitors who carefree the Ligurian coasts and are fascinated by the beauty of the sea and the places that overlook it. Therefore, the main road to follow seems to be that of simplicity: to set programs for both the casino and the city that have concrete and reachable goals and this should facilitate any investments on the city and encourage tourism.

All doing in order to entertain visitors with events that can arouse attraction and involvement: passing from the halls of the casino to events in the city that lends itself with its architecture to meetings of any kind from fashion, painting, music. And finally, you will also have to look at the management of the game house: who knows if public management for these structures, and we are talking about all four tricolor companies in the sector, is then actually an economically valid choice or it would be more interesting to evaluate Public management, but combined and accompanied by sector managers who with their experience can bring positive results: which alone public management cannot undoubtedly do.

Publication date: February 2, 2019 at 12:00

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