Game: Progress advertising will also be blocked

In the new government of change, again, there had been no public game, or take care of it albeit remotely, but unfortunately we have already reached the ban on advertising ai games and bets. Therefore, that old slogan that accompanied the advertising became even more obsolete after the dignity decree and that which contains the ban on the same advertising. What is meant by "progress advertising" was not essentially combined with a specific form for a given product, but a reference to those communication campaigns they have and had the purpose of raising public awareness of social problems, often moral It is civil, which concern the whole community and, therefore, all citizens.

The "social" advertising form is a reality that we have returned to talk about, and also very, recently due to some "slips" to which unfortunately the Ministry of Health had run (that of the previous legislature) by launching campaigns first sponsored and after withdrawing On the fertility day to which the excellent one made by the non -profit association SMA families with a spot with Checco Zalone has opposed: "advertising", that, truly "progress" and evident sign of the difficulties that still exist in our country in facing this kind of activity. All campaigns, such as that of blood donation, for the defense of green and that for smoking that could represent an example for "today's advertisers".

It is obvious that the theme of gambling and the risk of its dependence that is talked about more and more demanding in recent years, particularly in politics, is also in mind: despite all this great speaking around the game, which sometimes has Reached "rather on" tones, it never thought of dedicating a "progress advertising" just and precisely to the playful sector, who knows why. Yet it has been skidded by all political groups that it is an "unprecedented" social phenomenon, perhaps even more than smoke or more than alcohol. An advertisement against this dependence, as has already been done in other sectors, could achieve an excellent result, while instead the total prohibition of any form of advertising and communication of the game has been directly prohibited, even indirectly.

And this means that, except for several specifications that could "illuminate our minds", a game company could not make a social campaign, the one that following the lines of this article, it could be called "Progress advertising", accompanied to your brand, without falling within the context of indirect advertising, provided for by the Dignity provision. If this is not a paradox that would really deserve to be disquisited, what are you talking about? It should not be forgotten that a few years ago it was precisely the autonomous administration of the State Monopolies, under the guidance of the former general manager Giuliano Ferrara, who commissioned a spot with the clear final purpose of promoting the responsible game and aiming for attention to Prohibition of the game to minors: it had been a shy attempt at a social communication campaign.

Too bad that in that case the result had proven to be a colossal fiasco and the spot was immediately canceled and withdrawn from the programming, after a general shields, since the setting was considered absolutely out of place. It was a spot with a boy, who became adult, who shared with his father the "first time of play" with a state product: all surrounded by a reference to the legal game and the awareness of the game also in the Casino Onlinenull Then, the most had glimpsed a reference to the game, particularly addressed to the youngest and their "first time": the result obtained was a real own goal, less striking, however, than that "marked" by the Ministry of Health in promoting the Fertility day with a racist background and far from the ancient and shocking campaign against AIDS which terrified an entire generation with its "real nightmare" music surrounded by purple halos, even more shocking, and with a bad outcome regarding social communication.

They have certainly been ugly experiences from every point of view, but what continues to amaze today is that instead of thinking about promoting the responsible game, or to inform about the risk of a possible abuse of the game, it was decided to direct the path towards a absolute prohibition. Prohibition that risks going honestly in the completely contrary to the culture of responsible game, adding a further risk: that of confusing and making indistinguishable an offer lawful from the illegal one which, unfortunately, is still widely present on our American territory, despite the presence of the police who continuously carry out monitoring and controls.

And again what appears really strange is that this dignity decree, and the prohibition on advertising it contains, has remained "limited discussion" to the world of gaming and reflected to that of sport that takes advantage of the advertising of the game, while it should have become a Public domain argument: but so it is not, unfortunately. And this suggests how much the game is a particular sector: sometimes it is emphasized, sometimes discriminated against and sometimes underestimated, while it is "exclusively well considered" when they "picked up resources" for the square of the state budget!

Probably, this is why the logical association that protects the operators of the online game, has launched an advertising campaign by exploiting the spaces still possible by virtue of the validity of the existing contracts, to try to raise public opinion on the aspects listed Poc indeed and on the importance of the legal game, responsible and aware, underlining how important information and communication made adequately was. Certainly, it is a small thing that has found "minor" spaces compared to that maxi "anti-gifted" campaign that is promoted on social media and media by the government of change even if this is no doubt that you denote an evident paradox that Recently it manifests itself when it comes to politics and gambling (moreover) public.

Publication date: 13 September 2018 at 10:50 am

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