Brand protection: so legal gambling is protected

Recently, and more and more frequently, we found ourselves "telling" how many interventions were carried out by our law enforcement officers to find the illegal game that is the master across the territory on the American territory: it is chased in Particular way from Adm and the Guardia di Finanza who try to eliminate those counterfeit games that first of all cause a clear unfair competition to honest operators and then create damage also to the producers who find their "copied and generally sold under cost brand" and inserted in the black market of the game. Which undoubtedly does not appear to be exciting for both protagonists of the legal market of the game and the various Best sites of slot machinesnull Here we must trace the explosion of the online game that took place as a consequence of the pandemic period, home restrictions and the "fear of circular for the virus": so at that time we discovered readers, ceramists, gastronomes, confectionery experts and why not Players also given the expansion that the online game obtained at that time.

But, of course, every positive medal has its own reverse: in fact, the operators of the online world found themselves in front of a request "disproportionate to the usual" and had to invent new games in continuity to entertain the new people of players. It was certainly a great effort, well remunerated, but after so many months of home imprisonment, games began to circulate not of the same value as at the beginning of the emergency: duplicated games "without restraint" even in a professionally questionable way to reach the Games "copied" even in a bad way, counterfeit the related brands that however began to circulate frantically between one platform and the other partly with the satisfaction of the players and in part by launching a cry of alarm for the illegality that was spreading without No fear. So the legal game market had a jump and it was realized that one had to intervene with force and quickly to block this "illegal expansion" of the games.

Especially to protect the best known and requested brands that had to undergo a frontal attack with the entry on the market thousands of illegal games against which an "open hunt" had already started by the men of ADM and the military of the guard of finance for what was referring to the terrestrial game, but above all in the online game that was becoming a more than serious problem. Even if you take into account that tracing the illegal terrestrial game is already difficult, let alone in the online where "the spaces are without limits and boundaries" and where to trace illegality is a huge problem. But it should not be forgotten that the success of the online game is first conditioned by the first visual impact, what attracts and involves the player: and it is precisely for this reason the image of the games, the name and their exhibition are the most important elements they offer the attractive impact to the player. And often they also represent the only protection within a market that to say competitive seems to use an understatement: it is almost a perennial battle at the white weapon.

It is certainly right that the games of games with their brand, their visual recognition and their name of the game try to defend with their nails and teeth what has been created, since they must compete among many others "their peers "Who confront each other with the choices of the players. The products display next to the brand in general, which identifies production, also the specific sign of that product, and the product line, and the brand identifies the manufacturer. The brands, then, have different functions: for example, the company logo has the function of guaranteeing the quality of the product, that quality that is attributed to the business reality. The name of the new game will be able to give more information to the players on the characteristics of the specific game: the brand can also be used to protect the shape of the product, such as the shape of a playing card or a slot machine. This information must be recorded and on which manufacturers pay a tax and for this reason they should be protected as much as possible.

Now, it is also necessary not to forget that the pandemic emergency has conveyed to the Oonline a huge number of new players who are perhaps not as familiar as the "most experienced" ones in the choice. And that's why the important role to attract attention do brands, titles, the visual impact all recognizable: pity the illegal game does everything to look like these products already inserted on the market and it takes little to deceive A player perhaps not very experienced. On the other hand, if you analyze a game carpet, a plurality of brands can be identified: the casino logo, the name of the game and also the logo of the manufacturer (official) as well as the indications relating to copyright, or the declarations of the rights reserved With indicated all the possible numbers to trace the author and producer of the game. Already these indications should "direct" the player who should distinguish between the game that all these precise indications and what is orphaned of all this has, or which appears manifestly counterfeit.

Which, however, happens more and more often and perhaps even more than sophisticated and, therefore, almost indecipherable. Of course until there was the possibility of advertising the truthfulness of a game was all less complicated: But today the players have to disguise themselves from detective to be able to understand the legality or not of the game that appears in front of him. And it is certainly not pleasant, considering that when someone chooses to entertain themselves lightly with the game you would like to relax and have fun and not follow the tracks if what has been chosen is legal or not. Perhaps it is also for this reason that the online has exploded in such a thunderous way: the player who wants to play ... plays and perhaps he does not care, after all, if he is a legal game or not: just have fun. And how to blame him? They should be the manufacturers of the game upstream to be protected with all possible and practicable forms.

Publication date: May 13, 2022 at 18:00

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