The United Kingdom is grateful to the game

Perhaps, our country "should grow" and abandon respectability and false moralisms that in the last two years have done nothing but hinder any game activity, causing the recreational sector in the abyss, and also that of Best American Casino sites, which today is truly in difficulty and almost certainly will not be able to correspond to the eratory coffers what they expect: the resources of the game will not be able to "satisfy" the requests of the yellow-green executive that perhaps will find himself putting one "Pezza" to those amounts that was expected from public game. And who is the fault? And, above all, because it is not possible to learn and assimilate from the behaviors that are held in other realities where you have the humility to admit openly that the game "exploit" the income to intervene in the social and as far as it serves to conduct some States. Perhaps the American people, and certainly their policy, are too proud and somewhat supposing to take example from other territories where the game is better managed and where, above all, it is not negatively targeted, but is "used" like any other commercial sector or of services.

The United Kingdom, in fact, has always been taken as an example for the conduct of relations with the world of game, with its very present and severe regulation, but which manages to live and grow economically, putting the best of the games on the market e , of course, making users happy that they turn to this lawful entertainment with confidence and fun. There are 40 billions of pounds, which is the equivalent of over 45 billion $, which have been collected and used to support "good causes": this is in practice the goal achieved by the National Lottery, the National Lottery in state franchiseing in the United Kingdom, managed by Camelot Group. Certainly, an incredible sum that has been made available to British society and is certainly an excellent result that repays the committed commitment by Camelot, and commitment served to achieve praised purposes. On many occasions it was underlined how much the game in the United Kingdom has followed and how many investments are put in place for innovation both in retail and digital.

In the last year Camelot has thought of bringing games back to drawing towards the interest of citizens, without doubt making it more balanced so that it offers something for everyone. Improvements in scratch cards have also been made and online instant games take care of the design, merchandising and availability. All this has raised the level of sale of those games and is therefore to be considered a great success, above all, if you look at the fact that it will be necessary to face in that market, as in ours, a certain economic uncertainty, but also the competition of Other sectors of the game. To complete "this idyllic framework" it must also be said that the "return to the winners" and Camelot grew up "great", from 205 million to 6.7 billion in the last year: this growth has been obtained with record sales through smartphones and tablets equal to one billion, i.e. about 55% of all digital sales of the lottery national.

The retail trade is also a channel followed, with almost 75% of the total sales that arrive by means of the terminals present. All these initiatives are to be traced back to an in -depth revision launched in 2017 and focused on the "descent" of sales in the percentage of 8.8% in 2016/2017: from here a sort of "renovation" of the game segment started which He led to the excellent results that were listed in these lines. But now we also intend to report the opinion expressed on these results from the Gambling Commission: the same considers the work and the goals achieved by the "absolutely incredible" National Lottery, above all because the returns that can be used for the "good causes" are huge and They will be "maximized" by the regulator since such an evidently positive result cannot be ignored. Gambling Commission underlines that this professionalism and innovation that is applied in the Modus operandi of Camelot will certainly be able to guarantee a future full of successes that will contribute to many initiatives for the "good causes".

And everything is thanks to Camelot and its technological path always in evolution, a tool that has proven to be indispensable for the achievement of these more than considerable social purposes. Having made this "square" of a single playful structure at national level on the UK market, one wonders: but when ever in our country an enterprise that deals with public game will be praised? Unfortunately, the answer is perfectly known: It has never happened that they are publicly praised to any corporate organization that is in the sector gamble And that brings "important" resources in the praise of the Treasury which, then, should be "turned", also in our country, in "good causes". Almost as if the structures that govern our country have the fear of a negative opinion of public opinion if it should never be made "any type of praise" to a company of the game supply chain!

As it was unbecoming everything that comes from this sector that in other most advanced realities of ours as regards the relationship with the game, instead, "employed" without false moralisms. And how many times has all of this underline? Very often because even today a word has never been heard in favor of the game industry, not even when the same was considered "a column of the national economy", let alone now that it is reduced to the minimum terms! Game industry which, despite all this "nice treatment", continues to make more than important sums to the speakers, considering the way in which it is forced to live on our territory and despite these playful companies they represent the public game, e So lawful. But this is USA and the inconsistency is particularly part of our policy and our institutions which, perhaps for fear of "losing some votes" does not consider the efforts of an entire sector, but does nothing but denigrate it operated. Other than praise as happens in other states that are not then on the other end of the world ...

Publication date: June 17, 2019 at 12:56

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