For the ban on advertising on games, so much fear for nothing

In light of the experiences of other countries, certainly more "historical" than ours as regards the management of the world of games and of Best casino on the internet, as well as following the many expected "guidelines" put into circulation by the Agcom, our beautiful country should be very careful to make rash decisions for the playful sector, as a false step at this moment ... it would be truly the end of many companies and many operators: So, considering that it has always been said, especially lately, that the games are "browsing on sight" without a (national) route the game industry should keep the bar with a straight avoiding giving itself any improvisation because it could really be fatal for " Many people "and for an entire sector. This does not want to be a dictat this, but a simple recommendation by looking at the guidelines of the communication guarantor on the application of the total prohibition of advertising to games and the Betting.

It would be said, in fact, "a lot of noise" since from the same addresses of AGCOM, obtained from a work that lasted over six months, it is possible to interpret the ban and the government provisions contained in it based on some fundamental principles of a country (apparently still) democratic and inserted in the largest context of the European Union. AGCOM, in expressing his opinion, had to confront, of course, both with the state laws already in place on public game, but also with those of the EU and free competition, in addition to the always recalled principles of proportionality included in our Constitution Which seems to be never respected, remembered and considered, but today (still) in force. Consequently, the alarm that the total prohibition of advertising had announced and that had made many operators could almost "return".

Certainly, if not returned, certainly inevitably reduced to a reduction in advertising spaces and the possibilities of promoting games with money win. The same prohibition, above all, underlines the information value on the legitimate game, naturally following some well -determined criteria as the added value of these information allows to distinguish the legal offer from what, however, is not and to understand The operations of a certain game product, but also the risks that the same can conceal. Things that obviously would fail in the presence of a total ban on advertising which already in its initial government formulation appeared almost inconceivable if not unplapped and that would have involved not only the world of games but also many sectors connected to it.

But, regardless of what has been said, the American industry of the public game could also learn from the positive and negative experiences acquired by territories other than ours, just as the state should also do, therefore, the yellow-green government in our case. Today, unfortunately, our regulation on the game has been reduced and it is no longer that international reference that was until some time ago, but it is not even the only country that must be confronted and collided with the various protest movements, Or from requests for abolition in the sector: but in any case, one of the most developed markets in Europe remains. And it is for what USA, precisely at such a complex moment at an economic and political level both at national level but above all at the Community level, cannot be allowed to take false steps, as already mentioned at the beginning of this article.

Also because the game industry, perhaps, must declare its personal "mea culpa" towards public opinion because it exacerbated the presence of advertising to the game, in the stadiums and on television ending up bombing the mind too much: which she had Finished to tire even the same players also because of the poor quality of these advertising messages. Certainly, a spontaneous advertising limitation by the same game companies could perhaps have avoided the prohibition drift that the game is now undergoing. The imposition of the prohibition of advertising is, in fact, probably "son of an ideological and instrumental discontent", but in any case put on the plate and consequently to be taken in absolute consideration even if the guidelines have opened positive glimpses and, probably, put to Keep silent a heavy bogeyman who weighed on the heads of the many game companies.

In all conscience, the operators of the public game would also do well to look around more and take "preventive" initiatives so as not to find themselves once again faced with government measures that are certainly more serious than some economic renunciation to face on their journey. The same good practice that was requested from gaming companies would also be to suggest to our current executive: before adopting as "impacting measures as the total ban on advertising to games" it could browse and take inspiration from similar realities, but different from Our, and perhaps more "evolved", or confront "even with the whole supply chain" to know the needs more deeply (although perhaps it is to ask this yellow-green executive too much). To make a comparison, you can always turn to the United Kingdom where you have had to deal with the "bad practices" of Brexit, an extremely important topic at the level of that country.

There they continue, on the other hand, to be implemented "good practices" as regards the regulation of the game market in a certainly more advanced context than the American one. Even in the United Kingdom, the government had to give in to the pressure of public opinion by intervening on the episode limits "of their Fobt" (machines similar to our VLT), but instead treated the advertising issue in a wider, deep and complete way than What our country did: in the United Kingdom, preventive consultations through Gambling Commission have started. And this was done before making a law public and certainly not after: in our Italico case, putting Agcom in a position to try to understand and interpret a very difficult law to implement, but above all when it had already been put in circulation and active And when, above all, the games were (apparently) done!

Publication date: May 16, 2019 at 12:00

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