The ban on game advertising is incompatible

Those who had some doubts (or some hope) on the "passage in the Senate" of the Dignity Decree must now resign: it has gone to the Senate without particular upheaval and without particular additions and, therefore, has become to all senses and effects, law of the state null And from here begins a further (and absolutely new) path of the public game, or of what will remain after it will become effective the absolute ban on advertising to games and bets. Despite the "transit in the Senate", however, the reflections and considerations of the Service of the Chamber and Senate Studies remain which examined the various provisions contained in this already famous Dignity Decree, also those relating to the game and enclosed in the text resulting from the works of Montecitorio. In any case, the Study Center reiterates the concept, which on the other hand the technicians of Parliament have repeatedly expressed in an absolutely explicit way, that there is a certain lack of harmonization between the various regulations on the prohibition of advertising to the game , on which we must not forget the "old" 2016 stability law had already intervened.

It should be remembered that already during the examination of the provision at the Chamber it had been clarified that the new rules operate in accordance with the prohibitions referred to in art.1 paragraph 937-940 of law 208 of 2015 and, consequently, yes He invited to evaluate the opportunity to reconsider the salvation clause of current legislation, against the introduction of a general ban on any form of advertising, even indirect and, in any case, carried out on any means. The existing legislation, that the decree-law expressly saves, in assuming the lawfulness of the advertising message of games "does not appear compatible with the general ban introduced by the decree law". These observations obviously remain "alive", even if the dignity decree is now "passed" from the approval of the Senate.

Although, therefore, the approval of the decree "so dear" to the deputy prime minister Luigi Di Maio, we want to emphasize that the Senate Budget Service, in examining the text that was then approved, highlighted regarding the purposes of the prohibition of advertising the estimation in 545 million $ equal to the loss of revenue for the tax authorities, divided into three years: the relative technical report states that for the game the effects of the ban "would be more negative than those previously highlighted as the advertising vehicle represents The only way that operators have to be recognized by players and to stand out from illegal operators ". And it is still highlighted that the European Commission has also recommended advertising regulation that is strictly limited to what is necessary in order to "channel consumers to controlled game networks" and also stated that "commercial communications on services Online gambling can play an important role in orientating consumers towards offers allowed and controlled ".

There is also a further reference to the increase in the preu for entertainment equipment, whether they are slot machines or VLT does not matter: as regards the greatest burden deriving from the generalized prohibition of advertising for games, it is observed that The technical report is based on an presumptive estimate as the previous measures that have placed limits on advertising in games have presumably noted reductions in revenue as this advertising was of a more limited scope than the norm that the total prohibition provides. In any case, and apart from any reflection or observation prior to the passage of the State by the Dignity Decree, one wants to underline (and "to good intentions a few words") that the same has passed with only 155 votes in favor and 125 against : Ergo, therefore, that some problems in the passage in the Senate was probably present.

But the important thing for the government will be to have obtained the purpose that had already set itself from the election campaign: to issue the ban on advertising on games and bets and other restrictive measures always towards the playful sector. Now, however, the reactions and the "results" of this absolute ban are expected, as well as some consideration from foreign legislators who, without doubt, will look at this provision with the magnifying glass: particularly, then, those who had decided until little Some time ago to invest and make business with American gambling. Patience, it means that the state, the game companies, including induced, will make it (not willingly) without.

It is absolutely certain, unfortunately) that the interventions on the game "do not end here": the approval of this decree dignity will create without a doubt discouragement on the game market regarding the ban on advertising, but perhaps also in relation to employment and other topics that the same provision enunciates. But you know, the Five Star Movement is accustomed to disputes and discussions, just as its leader and deputy prime minister Luigi Di Maio is: however, the satisfaction for this absolutely striking result will be so strong, from many points of view, That all the "blows" that will come to the newly yellow-green government will be quietly absorbed and metabolized with extreme sagacity and will be forfeited in the "column of measures brought to success" of which the Five Star Movement can be proud. But to what extent? As mentioned, it will be necessary to wait for the first commercial, financial and economic findings to be able to make a small balance on the provision under discussion: but it is sure that the government of change will be fine, or at least it will not show anything negative to the " his people ". Whoever lives will see hoping that everyone can make their own personal idea of ​​the real consequences that will arrive on our country.

Publication date: August 16, 2018 at 13:55

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