Gambling must try to change skin

Considering, first of all, that in our country gambling, and also the Casino platforms, is tartinated and demonized with any form (which presupposes legal) the same sector perhaps could collect the challenge that has been offered to him for almost a couple of years and try to change the skin, becoming a new, sustainable game that obstinately looks at the Future and who would like to "make it in beard" to those who continue to put its image as if it were "a devilry" and a thing, consequently, absolutely to be avoided. The "Responsibility of Gaming" event can be a perfect prompter for the world of games and submit something special that can change the path, and the near future, of the playful sector, but which can only be concretized with a prompt and intelligent interpretation of the message that came out of the various conferences that developed in the Brussels event. But the American industry of the game, all, must move before even some "goodmempon" puts new prohibitions and restrictions that no longer move it.

Today it takes a big change in order to have a future in gamble, of any sector even are amusement: however, to get it to have a future, it is likely that it takes deep strength and courage to question what has been done to date and to be able to really achieve that goal that everything The game has for years, sustainability. Which would drop all current negativity, uncertainty, non -tranquility, lack of investments, employees' layoffs and obviously, the lack of a future for all experts in the game. Certainly, as has emerged from the Brussels event, the lion's part in this change, indispensable and improvable, will be interpreted by technological innovation, primary partner with which it will be necessary to decide to go hand in order to have a gambling game Best, competitive, fun, sustainable.

And it will not be an easy undertaking but, surely, technology and artificial intelligence will be those tools of which the games will not be able to do without being able to face this sort of metamorphosis that will allow them to regain that ground and that space that the regulations Too restrictive imposed on the sector have removed, sometimes even in a reckless way. Surely this is the most important challenge that the game will have to undertake if it wants to reach that sustainability that in the markets, even international, is missing and that really risks becoming a chimera, especially for American operators. In short, it seems that the two days of Brussels, and its contents, can transmit hope for the operators and provide precious suggestions and advice by means of the suppliers of innovative solutions that were present, experts and regulators: one really saw one "Opening and a passage of light" in the future of the games and this can probably be considered a viaticum to achieve sustainability that the game, and also the Online betting, still cannot reach today.

On the other hand, technology can truly represent the only means towards the path of salvation of the games sector: the perception that the public has of the same game can be interpreted precisely by artificial intelligence and with it it can be able to understand and predict Even the behavior of the players, allowing this means to put in place a real prevention and avoid the most dangerous drifts that, useless to hide it, the abuse of the game can cause. We absolutely must not reach the worst pathologies by chasing gambling and the whole industry cannot avoid thinking that this, unfortunately, happens. Instead, this possibility must not be ignored that must be monitored and prevented: this is undoubtedly part in the process of change that the game has to face without waiting for the regulators to impose "worse" regulations and that they do not take into account, as always happens, of the needs of companies.

We must reiterate once again, that it will not be easy because this possible and indispensable change will require new investments, even of a certain value: and this could be a problem if the yellow-red government to talk about that of our country, continues to want Squeeze the sector for the "budget needs" by hiding their "doing" behind the concept of wanting (TAR) to tax the world of games to discuss their consumption by the players. And never as today the latter intention sounds like falsehood, even extreme: the square of the state budget has always been able to obtain with the revenues of the game that arrive in the praise of the tires more and more than available to welcome them! The continuous increases imposed on the supply chain (and that the supply chain attempts to respect) make it increasingly difficult to invest: in addition to the concept now that the demonization of the legal game and its "almost disappearance" from the territory of the boot have made it taken on the psychology of the same supply chain And even the "desire to fight" is missing.

But you cannot and must not allow certain prohibition and restrictive forms and certain denigration paths they have the best: the public game is lawful, authorized by the state and it is not clear why it must stop existing and carrying on the legality on ours territory. So why listen to the populist push that finds fertile ground in this demonization of the game? It is only propaganda for those with few other arguments and new ideas to be submitted, or positive and practical solutions for citizenship: it only manages to hide behind something that unlike the thought of the executive if well organized, well regulated and distributed can continue to do entertain and entertain those who want it. Gambling, on the other hand, is this: healthy fun and adrenaline. The players know it, they have always been looking for it and would be able to spend more serene hours if the public game lived in a more peaceful and sustainable environment and, above all, less demonized. But waiting for a certain policy, and his personal attitude, change towards the game, his industry must change ... and even quickly.

Publication date: November 16, 2019 at 12:00

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