USA looks at Denmark for the promotion of the game

In our day there is no hope, you have to look at and check everything in any direction you look at: from food, to clothes, to shoes and up to gambling. I agree that with the game, in fact, it is true, for this reason the attention must be very high when the famous "offers" are subjected to us, or the equally famous "Bonus Casino"That serve as a incentive to make one platform chosen rather than another. But, as they often say "everything that glitters" is not gold and the experience has already been subjected to pressure over the years: for this reason in these lines we want to talk about the improper term "free" when it is combined with promo game. It is not that this makes us very calm, it is obvious, even if today we want to talk about what happens in Denmark and not in our country, but soon probably also we will also have to deal with the same problem that already exists, only that not that "The usual fuss" was raised which is usually determined when here we talk about the game.

As he knows who plays online, and with the technological tools that now accompany us throughout the day, we are still literally bombarded by the advertising of sites that offer this or that game with this or that "free proposal": but what is hidden behind Does this term used sometimes "scientifically" improperly or incorrectly or, worse still, to deceive the player? So we find ourselves in these lines to evaluate the intervention of the regulatory body of the Danish game that urges operators to respect the rules in advertising and warn them to use "improper terms", particularly that famous "free" that occurs very often Even in the offer proposals on our Italico territory: the term is used when promotional "bonuses" are offered and commercials made and attention must be paid to this.

According to the Danish authority which also deals with Casino Online, Danish Gaming Authority, the use of the word "free" violates the law on marketing practices currently in place when "a bonus offer implies an invoice obligation". To explain to us better: on online casinos and betting operators with a license with bonuses to their customers should be obliged to establish more than clearly the terms and conditions of the offer they intend to promote. Clarity that in this case, does not exist and the player can fall into a misunderstanding. The use of the word "free" is to be considered deceptive when a bonus offer involves a billing requirement: in other words, if you promote a bonus offer that promises free laps players, but requires a deposit of 25 $, A deceptive offer is considered on the basis of the Danish advertising rules. The same deceptive proposal is to be referred to the "free", "free spins" and "free bets" terms and this is because the use of these terms makes customers believe that the offer is "truly free" and, above all, without limitation

Evidently, however, reality can be different from what is perceived by the player. For this reason, a new code of conduct will come to light shortly within the regulation of the Danish game: at the beginning of this 2019 the news had spread, in fact, that the companies with a state license, both terrestrial and online, had to Adopt a code of conduct that limited advertising practices, moreover a voluntary code, and that these operators were required to increase better policies and strategies for the protection of players. The new code of conduct will come into force next July and will have a further preferential goal: to protect minors and people influenced by the risks descending from the abuse of gambling. He will then impose on the sector operators themselves not to absolutely resort to "celebrities" as ambassadors of any brand that leads back to gambling (which, instead, here in USA is particularly "exploited" precisely to enter in tune with players, but basically to steal their good faith).

Another "prohibition" to operators is to refrain from advertising their own game offer As "something that can help solve one's financial problems" (because certainly that is neither means nor the way to solve life): Consequently, Danish gaming companies will try to reduce advertisements on television and adopt corporate policies that will be bound on online marketing campaigns and social networks. And it's not all here yet. Last year, the authorized operators of the United Kingdom agreed on a "voluntary ban on betting announcements during live sporting events: this to face the growing concern about the negative impact on children and vulnerable people of the advertising campaigns on the game null

Therefore, it may be that Denmark can identify itself in the UK path, also implementing the ban on advertising on gambling during live sporting events ... hoping that Denmark does not "notice the Dignity Decree", Otherwise poor Danish operators! It is perceived in other countries other than our feeling that advertising to the games is made in good faith and that the one "a little distant from the same" must be more controlled and, above all, investigated the results that these offers can obtain on the young part Of our current society, of any state we speak: the bombing to which it has undergone with all these "bonuses" offered to the right and to the Manca is really too much and on this perhaps a part of the Dignity Decree could be right. But from this to pass, if you can say so, to the current total ban contained in this Italic provision it runs! But be careful, given that the problem seems to be "alive and well and kept an eye on other entities who in other states protect players and means that the phenomenon (or the problem) exists and it is useless to ignore it because sooner or later it will emerge in perhaps no more manageable way: and this obviously applies to both us and for other territories.

Publication date: May 7, 2019 at 12:00

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