Finally the spotlight on the game went out

All the discussions that have disseminated on the total prohibition of advertising to the games, contained in the dignity decree, have not yet subsided, but have inevitably launched towards the darkness, since the world of games and the Casino platforms It will no longer be heard: therefore, the spotlights on the sector are spent and it will be necessary to see what will happen materially, especially in the early days. Perhaps, now, someone will look at "even on the good part of the game" and will want to see if there is something to save in this public game so much sought after by a part of citizens and thus hated by the institutions. Game activities that are not yet known until they manage to stay open to the public, or if they are precisely destined to close their commercial path and, therefore, will end up representing the game legitimate for public opinion that has not yet been realized What will materially happen, or to whom it matters little about the game and everything that the same can lead to for better or for worse.

But the reality with which the gambling will have to compare is this total prohibition of advertising that will undoubtedly lead to some "jump and some discomfort" in the ability for citizens-social workers to be able to understand what the lawful game will be, al What to entrust one's entertainment, or what is not and that can lead to fun, instead of fun, some bad surprises. You will be at the window, to see what will happen: to evaluate, of course, if the measure thus "ridden" by the current yellow-green executive (in reality on the most yellow than green part) will have positive or negative effects on the economy of the sector, but also on that of the entire country. This, therefore, is the last week of visibility of the public game: in fact, the curtain falls on the sector starting from Sunday 14 July, hoping that this represents as well as the end of the controversial and infinite soap opera between institutions and gamble public, even the end of the latter.

At least "will" turn off the light on game products "marketed by companies in the sector, but that the industry industry despite being compromised by this law but also by the other rules, will continue to exist stoically, and which will also continue to communicate, albeit With "stakes" from dribblare and among a thousand restrictions, well being aware that nothing, unfortunately, will be as before. This prohibition certainly represents a new challenge for the world of the game that will have honestly trying to bring out the best from the sector and precisely from communication: it will be necessary to invent something different from the advertising and the promotions that today cannot be practically doing again, below any form. Certainly, communicating the public game will not be an easy business as it will be equally difficult to get to the public: but, perhaps for a matter of pride or pure necessity, in recent weeks there has already been a first change from the game industryAnd perhaps also for the desire to guarantee the many jobs that, to date, the same supply chain has guaranteed.

Lately, in fact, there have been several scientific and popular initiatives to communicate the game: they had the aim of making the public opinion of some virtues of the sector participate, that is, which represents, however, a resource for the state also If the same often and willingly seem to forget it. An important step of disclosure also got through a debate promoted by the Luiss and Deloitte University relating to the online game, followed by the public assembly of Confindustria Game Italia System where, strangely, the public game sector has returned to dialogue with politics , but where he could also expose himself as a real industry similar to many other supply chains of different sectors, but marked by his virtues from a technological, employment point of view but also from an economic point of view. The fact, then. that The game industry It "always" to make up for the increases that the state requires, it has a big meaning since it means that on this sector the tax authority can always count: unfortunately, it must also be said that the state remembers the game and considers it only when from this blessed playful sector must draw ...

The study presented by the CGIA of Mestre is also important to reinvigorate the comparison with the world of game, which always represents a national reference regarding industry and economy: study that has designed a particularly “colorful and full of playful framework of the playful sector light ", quantifying the risks that could be encountered if the state continued to continue in its prohibitionist approach that has also allowed to exercise from local institutions. In parallel to the study of the Cgia di Mestre, Lottomatica, international game company, opens the doors to journalists and also to the institutions to show their business and investments made to carry out their role as a state partner in the management of the public game , as happens for other companies that manage it by concessions.

All activities that represent in our territory the protection of legality and public order: total transparency for these structures and, of course, great professionalism that requires in addition to investments also competence and technology certainly higher than those required of other industrial sectorsThese prerogatives led the state to the extraordinary result of the inversion of the submerged, passing through the role of the betting and intelligence network that allows you to constantly monitor the market and have an immediate intervention front against manipulation and the risk of fraud in sport. The characteristics of the game industry, however, do not want to be slogans flagged by the same industry, but want to represent the authentic principles of public game, but which are not known by most public opinion: this is absolutely an error that goes exceeded. The time has come that citizenship also knows the "good part of the game and its virtues" even if the writer has personally committed themselves to making them known slowly, centelling them.

Publication date: 23 July 2019 at 12:00

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