UK: in gambling always number one

Without a doubt it is difficult to find someone who does not know that the main "problem" of public gambling and gods Casino Online Both the "detachment" that exists (especially lately with the current yellow-green executive) between the same game and politics: in fact, if not so, it would have already reached the reorganization of the game and at the end of these exhausting battles which are launched towards playful activities and that are endangered the entire American chain of the game. Therefore, it is necessary to look beyond our borders to "learn" how you can manage a relationship and a comparison with the common goal of having a better, sustainable public game that gives "fruits" for all the protagonists: and where to look If not to the United Kingdom? Country considered a sort of "perfect symbol of management" of relations between institutions and recreational sector that makes it the example that many states should follow to obtain results similar to those achieved in Great Britain.

It is evident how difficult the main challenge for the game industry is difficult at a global level: the need to fill the distance that separates politics and public opinion from the reality of the game sector. On a planetary level it is evident that it is no longer time to ask the question whether or not it is appropriate to have an "State Game" offer, since there is no possibility of misunderstanding that the latter is the best antidote to the illegal market , but also a full source of profit for the whole country (and also for ours). It is certainly the only obstacle to get to a "complete" result and to have a sustainable offer also with respect to the perception that the games that make up the state have. Former English premier Tony Blair had succeeded very well in this: he had managed to explain to citizenship the importance of a game reform and also of the existence of a legal game offer, unfortunately, then, then seeing this perception probably due to the excess of promotion performed by the professionals.

Just as happened in our country with too many game promotions that "rained from everywhere" and on every available technological tool: therefore, both in our country and in the United Kingdom, the institutions must be committed together with the industry in the sector a Return to work united to be able to reverse the route again. And how it seems the United Kingdom is implementing and confirmed by the reactions and gestures of responsibility by the whole game industry. We, on our American territory, are still "per year zero" As for the game Public, at least under certain aspects and the distance to be filled appears decidedly infinite if not almost unreachable. We are still fighting not so much on the problem of perception of the game by public opinion, but on the general awareness of the importance of having, and maintaining, the legitimate offer of the game managed and controlled by the state: there are too many prohibition, pressing prohibition thrusts It is also consistent in the same government team or in Parliament.

Even the American industry, however, is to be guilty as it has worked too much on the promotion of products and little on business communication to improve its reputation, subverting the wrong perception that public opinion continues to have. He let the negative aspects that the gambling game, in any case, contains in itself they prevail over the various virtues that characterize this sector, but which are ignored almost completely by the majority of citizens. From the United Kingdom, therefore, you should teach the management of the public game: a country that continues to be the reference point for gaming, globally, and not only from the point of view of market development, but also in terms of profile of the regulation and approach with which politics and institutions govern the sector. Without forgetting that the game industry in the United Kingdom demonstrates a higher level of maturity than what can be found in other countries, obviously including ours.

The further demonstration of the importance of the United Kingdom decisions takes the form of the initiative promoted by the Howard League for criminal reform: a legally recognized charity organization and also the oldest criminal reform organization in the world, which announces the launch of A special commission dedicated to crime and problematic gambling, the first focused in this intent. And initiative aimed at investigating any and possible relationships between these two phenomena and broadly what our anti -mafia commission is doing. The United Kingdom Commission will examine the forces that influence the playful practices including legislation, politics and media and will undertake to work with industry and political leaders during this important job: there is profound concern for the activity relating to the pathological game that is growing today.

Trying to establish where and what the connections are and what impact they have on the communities, it is important and it would be essential to understand what measures and what strategies could adopt to reduce crime and make people safer. But, in the meantime, the game industry has not remained stopped to watch, she promptly activated by the owners of the main British gaming companies such as William Hill, Coral Ladbroke, Betfair Paddy Power, Skybet and Bet 365. All together have decided to propose, in a spontaneous way, to increase the amounts that are invested every year to contribute to dealing with the problem of gambling disorder. They asked the government to ratify the increase in existing taxation, bringing it from 0.1% to current 1% for the next five years, so as to be able to collect greater money to be allocated to the entities that deal with the recovery of the players. And not only that: the game companies themselves also declared that they want to increase the quantity of messages on the safe game and the revision of the "tones and contents" of their advertising campaigns. It is clear that the spontaneous offer of operators wants to represent a concrete effort made by industry to improve their image and to maintain their players "safe".

Publication date: 5 July 2019 at 12:00

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