Let's take a tour of the French gambling

The sums relating to a French online game budget, with i Best casino Including, relating to the second quarter of 2020 to confront the impact that the health emergency has inevitably produced on that market: today that pandemic seems to "press less" with its devastating effects as in the first months of this terrible year, i Various sectors make programs, studies and budgets on their products. And so is the Anj, authority Nationale des Jeux, the new authority for French gambling, but it must see that there is undoubtedly a crisis and there has been in this sector, but not for all segments. In fact, while you are having a knowledge that sports bets have obviously collapsed since all the championships were blocked, the horse racing bets have increased and there has been as for almost all the markets the boom of poker, a game that undoubtedly "benefited "More than others in Lockdown in the choices of citizens-socialized forced domicile.

There is no doubt, therefore, that even in France the damage that the Coronavirus has caused and can be said that the French game has suffered, compared to the same period of 2019, a decline of about 24%, but despite this The online legal market reached 758 million $ in the first six months, however not to be underestimated considering the emergency and all the protocols that have also been taking place in that territorial reality to deal with it. In the meantime, the various assessments are taking place: the first fact that emerges is that the Sports betting online, which appears to be the most "eventful" part of the online gambling market, have undoubtedly been damaged by the cancellations and movements of sporting events. Although the game authority to support operators and to face the massive reduction in the offer of sports events, he authorized the addition of seven competitions to the list of sporting events.

That is, it was allowed to offer in France sports betting on Australian football, the Hungarian soccer cup, the South Korean championship and Chinese football alloys, baseball in Korea and hockey in Belarusia. These offers are certainly not "of primary choice" for French players, but in an emergency situation it was the best that could be "studied" to expand the usual offer, in fact non -existent. However, these competitions have allowed operators to maintain the offer of sports betting during the absence of the main national competitions even if, undoubtedly, the drop in the turnover of the operators themselves fell a lot during the total blocking period of sport. To "quantify", if you can say, the result of this absolutely unprecedented situation, the number of active accounts decreased by 36% and the average expenditure was 86 $ compared to the 126 $ of the second quarter of 2019.

It should also be emphasized that, due to the health emergency, the operators of gamble who had already planned to make a remarkable marketing effort for Euro 2020 have obviously reduced advertising spending on sports betting during the second quarter and this due to the decline in activities that is bringing significant "corporate rollerness" to many operators who, up to To date, they had not lived such an unimaginable and unexpected situation. To pass to a positive fact, which is not a little in an emergency period, an increase in horse racing must be underlined, even if the segment was influenced by the interruption of French horse races until the second week of May 2020. E, Despite the stop, bets still increased by 16% thanks to the maintenance and addition of foreign races that joined the calendar of Betting French horse rackets.

It must also be emphasized that the increase, albeit small in percentage, is certainly attributable to the fact that players like to bet "on anything", even if apparently uninteresting. So, those who were used to doing it went from the usual sports bet, perhaps of football, to that on the horse racing "just so as not to lose the habit"! Then, upon reopening the French horse races, the market naturally recorded an increase in the number of bettors who contributed to accelerating growth in the quarter. This unexpected rise in this particular segment of online legal betting did not see such an increase since 2010. But as mentioned at the beginning it was not only the betting segment that unexpectedly grow, also the poker online He had his "moment of glory" during Lockdown and delivered an increase of +126%: absolutely advantageous and also to be considered a commercial surprise, considering that poker is one of those games that has recently had one considerable flexion in the choice of players.

There is no doubt that during Lockdown the online game grew up exponentially, given the forced domiciliation of French citizens, as happened in USA: therefore, the people of the usual "purchases" poker players were added to the people of the usual poker players and also in number remarkable. The game, consequently, found itself with an active number of accounts of approximately 1,100,000 with a considerable increase compared to last year. The growth of the "collection" is obviously to be attributed to the growth of active players, but also almost "the obligation to resort to online gambling" given the emergency health situation. In fact, the online was also chosen by those who perhaps had never taken it into consideration before the pandemic, but who tried it precisely in that particular situation, "rather than not playing" given the impossibility. The average expenditure on behalf of the player has increased considerably in the second quarter of this year: it goes from 99 $ of the second quarter of 2019 to 134 $ in 2020: more or less a +34% and with the times that run, they are amounts not to be underestimate, especially for the world of French game also subjected to forced closure and which has undergone considerable decrease in collections.

Publication date: 19 September 2020 at 16:00

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