Vince London on Amsterdam to host the next ICE

As those who love the world of game and gods know perfectly legal casinos, and its events, ICE is a meeting between the "protagonists" of the world of global game and every year when it materializes, and in any way it shows himself to his audience, encloses the Gotha in the sector with all his ideas, strategies , initiatives and creations that are presented to make it clear how important this sector has become. Above all, how many international characters is able to recall to represent it together with the many visitors who want to browse on what will happen in the near future of this industry. Together so captivating, whimsical, shiny and sometimes very uncomfortable. In these days, perhaps taking advantage of the summer period, the surveys are being made on where the next edition could be yes: they are the ballot the locations of London and Amsterdam, with the first which turns out to be the first in the standings for this international event.

It is an independent research conducted on behalf of Clarion Gaming that revealed the result that 75% of the participants in ICE, with a strong percentage that is based in continental Europe, believes that the right location is London taking into account some factors essential to make that wonderful and active city their favorite: First of all, the ease in reaching London is an essential element in the choice made, followed immediately after by the convenience of moving in the city for both visitors and exhibitors. Also not to underestimate the ability, just as a city, to attract, involve and group the right intersection between customers and suppliers. These are the "weights" that have been used by the interviewees to get to decide for London as the center of the business-to-business game represented by ICE that the event can be considered most important for the sector gamblingnull Only a tiny 10% of the interviewees exposed themselves negatively on London for the impact of Brexit.

Brexit that is still making a lot of discussion and which at a global level arouses repercussions as regards concerns relating to regulations and exports. And in the percentage indicated by 10%, the preferences expressed on Amsterdam can also be enclosed as a potential alternative to London, although the latter really collected "truly full -hand" consents. Even if this survey may seem perhaps "harmless", it hidden more than a "simple preference": first of all, it was faced by about 700 game professionals, coming from all over the world and by both the online operators and the land and in all categories. A good percentage of the survey subjects is involved in the purchase decisions: therefore, all people extremely interested "in the first person" for their companies and also for the whole set of the system game globally. What we "like" to emphasize is that this preference for London as ICE headquarters was expressed by a team of figures with proven international experience in the sector.

But preference that it was not expressed exclusively for the game: in fact, the interviewees have declared their liking for London since they are also interested in participating both in another commercial or social activity other than the exhibition event, and therefore meetings outside the center Excel exhibition, but also driven by wanting to participate in the visit of tourist sites. So, certainly travel, certainly, but also of pleasure that it is a implication that would not be understood if the choice would go to materialize on Amsterdam. And this even if Amsterdam, those who knew it can confirm it without fear of being denied, is a fantastic city that hosts another event such as IGB Live! And IGB affiliated with Rai, worldwide, but which does not yet have the practical potential of organizing an event of the size of ICE. The ICE event hosted in Amsterdam would be at least 10% smaller than one in London, also putting the operational part in crisis and it is clear that Ice's goal is to represent the international game industry and the Betting In an exceptional location that only the London Excel can "contain".

Offer a strategic place to meet and do business in a world already as complicated as the game must arouse pride, satisfaction and smooth out any desire for exhibitors who concentrate all their programs in a few days and present their future with great desire and concentration. Hence the goal is born that only London can satisfy: at least this is the opinion of those who have made Ice an unmissable event for those operators who have been on the market for decades and who want to continue to be there by disarming every program that seems unattainable and that Instead in Ice they manage to concretize. This is the beauty and power of London that wants to act as a stage for immense creativity and singularity that gambling manages to give birth. Last very important data that is obtained from this survey is that more than 80% of the interviewees said that it regrets live events once all restrictions will be revoked.

Restrictions that forced the game events to appear online with all the limitations and sensations that unfortunately online cannot transmit as live. All the major protagonists of the game's global industry have agreed on this physical feeling that he manages to transmit Ice when he manages to bring together (real) visitors and entrepreneurs, manufacturers, creative (physical). These are sensations that today can be directed and which is heard an absolute lack: obviously it is hoped that the programming of Ice for next February will be able to satisfy everyone and that the contagions at that time are more "silenced". So that the old sensations that this event has always transmitted over time can be relived and that are the ones that make people talk with so much enthusiasm in this survey that perhaps really wanted to "renovate" a little the mind of the operators of the game later This pandemic experience is still leaving terrible aftermath today in all sectors.

Publication date: 4 September 2021 at 18:00

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