USA: Too much advertisements for newly chopped sports betting

"The whole world is a country" it is said and this can easily be applied, unfortunately, to the world of games, including the New online casino, and particularly to the sports betting sector particularly welcome to the players, wanted and lived with so much enthusiasm ... sometimes even too much. Logically throughout the planet where regulators are played, they legislated with restrictive rules for advertising to this sector so that the "economic and mental health" of its visitors are not affected: it should not be forgotten, however, that In our country, the notorious Dignity decree with the total prohibition of advertising to the games and bets that thus cuts the famous "head to the bull" and solves the problem at the root! But it must also be remembered that this prohibition was not shared at all international level where the markets did not welcome it with benevolence and found above all too many "contraindications" in our local players since the ban itself does not put in a position to understand Well with what kind of game and where you are playing ": if legal or illegal if legal.

And this is the worst "hitch" that this decree proposes and that, without a doubt, which could cause the worst "damage". On the other hand, in USA it has always been played by gambling and, therefore, it was necessary to intervene only after being able to ascertain that advertising to gambling And to bets had reached such a point of "excess of presence" that it makes it almost unsustainable and certainly counterproductive for the consumers themselves. Precisely from this excess the strongly desired measure was able to arise, made in a very fast way and put in place with strong stubbornness by the executive of the time, mainly by the Five Star Movement, which has always been declared tenacious opponent of the world of the games considered "immoral and take advantage of the Weaknesses of others ". And this is what concerns our country: but in these lines, however, we want to "tell" what is happening in the United States where sports bets have recently "arrived", but they are already making people discuss and worry about the advertising that It follows them, indeed that anticipates and offers them so that it appears absolutely disproportionate and inappropriate.

After examining "their own bets", the United States should look at the United Kingdom where an excess of sport bets He caused the public protests to be the public who procured the entry of more severe regulations. And without looking at USA where this uncomfortable advertising "presence" was even faced by a total ban, ridden at the time by a populist government, but a measure that has not revealed itself too useful. They are two legislators, the British and American rather severe ones but which, in general, are particularly followed and also "copied" by those countries that intend to innovate their playful regulation or when you intend to "regularize" the question of the Gambling on territories currently "without". In particular, the United Kingdom is to be considered a watershed from different points of view: first for the severity of the rules, then for the respect of the sector and for the integration that this world, in all its sectors, has managed to obtain in social and its use to support useful initiatives for the community.

But to return to the debate that opened on advertising to the game, just immediately after the regulation of sports betting in the States, it must be emphasized that an explosion of television advertisements, on the radio and online that appear everywhere was born in the immediate term and truly too frequently: and all this is assumed that the regulators of individual states could convince, where gambling and the poker It is currently allowed, to block these too invasive advertising forms. Although, very honestly, a survey carried out at consumers brought different results from the "restrictive" sensations: in fact, the user does not appear worried about the level of advertising to the games compared to the announcements for other products, such as those for alcohol Or for fast food: this "speaks volumes" about the thoughts of the American people not so frightened therefore by this presence of offers, promotions and occasions that cannot be "missed".

This is what happened in the States and it turns out to be diametrically opposite to what happens in the United Kingdom where the presence of advertisements to sports betting has pushed for a very large and more rigid regulation: but being that reality much ahead with management Compared to the rest of the planet, the game of gambling could suggest to the Americans to keep the United Kingdom as a sort of "lighthouse" in the Mare Magnum of the different segments of the game, bingo For example, and particularly that of sports betting involving many categories. It could be deduced that if in the United Kingdom it has come to apply very rigorous rules on sports betting it means that it is a segment to be taken into consideration, as well as its regulation, even if the United States have an absolutely different government structure compared to the kingdom United where there is a national commission on gambling to regulate the sector, while in the States the gambling is part of the jurisdiction of each individual state.

In the United Kingdom, precisely because reality somewhat worried about the impact of advertisements on sports betting on fragile or influenceable people are now in force self-imposed prohibitions from five minutes before the sports event five minutes after the end of the latter : Some even want to eliminate the references to sports betting from the shirts of the players. In the United States, since the federal prohibition on sports betting in 2018 was canceled, almost 200 partnership agreements have been stipulated between operators, game companies, teams and alloys but only a few relationships are expected to position the relative logo of the Bets that was so exploited in USA, both on the shirts of the players and inside the stadiums. Therefore, in summary, to prevent any future restrictions, perhaps with "at the limit" measures as it happened in our country it would be better to adopt responsible behavior e safe Already today, perhaps with the application of a self -regulation such as the British one.

Publication date: 19 September 2021 at 18:00

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