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In the UK you want to prohibit advertising with gambling

"All together passionately", the title of an old film, perfectly attacks the situation that is concretizing in the UK: compact as a Sol man Bet365, Willian Hill and Ladbrakes, and soon the five main associations in the game sector e Casino his internet, they should approve the Labor proposal to prohibit advertising at the game during sports live events, for the protection of minors. The prohibition, excludes horse racing, would entail the adaptation of industry to these Labor proposals and should become effective within six months and has been advanced by the remote Gambling Association (RGA) which represents online betting companies: with operators Therefore, a deployment of advertising to the game on TV during the live sporting events is put in place of the bets of the United Kingdom.

The "source", or the motivation, of this provision would be to be found in the number of over 430 thousand problematic players in the country and also since these data seems to be referred to even young people: the number of advertisements during live sports was reaching levels Truly of crisis and the prohibition was probably also driven by the "request and support" of public opinion. On this occasion and with this provision it must be said that this time the game industry has really assumed its responsibilities and above all listened to the social needs of the country, before the problem becomes too "important" and, consequently, more Difficult to face it again. As it is equally "satisfactory" to collect the declarations of several managers of companies of the gamble, including the managers of William Hill and Paddy Power Betfair, who said they were, without a shadow of a doubt, even more restrictions on advertising to protect the very young.

The CEO of the RGA is also determined to be determined to approve this restriction by the game industry before ending his mandate in the next month of January 2019 and this denotes how important the content of this prohibition measure should be considered important. The same ad requires the approval of the National Casino Forum, of the association of British bookmakers, of the Association bingo And of the Bacta game rooms in order to have a general consensus in hand that covers all the segments of English gambling, particularly as regards online industry which, useless to hide it, turns out to be the most important and largest TV advertiser. There are also other "warm" proposals, such as prohibiting the game clubs sponsoring soccer shirts: but the latter initiatives will remain "at the pole", since first it would be more important to materialize and bring the ban on advertising to the game during live sports events.

Even if the latter "proposal" seems to be something to be included in the prohibition, as well as everything that this decision is expected by the game companies, as well as the ban on performances on the sidelines is expected, another place where they often and willingly head (as in Our country and also abundantly) the advertising advertisements of gambling: and there is no doubt that this is also seen and walked by the television audience, made up of young and old. At this point, it would also be necessary to take a point on those who respect the European Union rules and its guidelines: not as regards the prohibitions that are "in charge" of the respective Member States, but for a sort of "obedience" a What the Eurpea Commission suggests for the protection of gamblers (particularly) online. Only Denmark, however, has followed the European dictates slavishly.

All the other Member States of the Union have not fully implemented the guidelines: online players are thus subjected to too high and inadequate levels of protection, to "important" risks that the same do not seem to run. This figure emerged from the study drawn up by the City University of London, and commissioned by Eupero Gaming and Betting Association (EGBA), a study called "Consumer protection in the EU online gambling regulation". Another thing, indeed there are actually two, emerged from this elaborate to protect consumers is that only 14 Member States have set up national self-exclusion registers and only 13 report "gambling prohibited to minors" on the various advertisements null

It should be borne in mind that the guidelines of the European Commission have the clear goal of obtaining a high level of protection of the players from Sports betting online And, above all, uniform in Europe: protection through common principles that concern the identification of players, prevention for the protection of minors and their "defense" from the risks of gambling disorder as well as social responsibility measures. But there is a flaw in the behavior of the European Commission: it did not implement control over the evaluation of the implementation of the guidelines subject to the Member States, which should have done by January 19, 2017 and which, unfortunately, was not done null And this "we like" to report it as a serious lack of such an important organ is considered.

But what seems even more serious is that from the study commissioned by the EGBA it emerges that the goal that the EU Commission was set to protect all the online gamblers in Europe has not been absolutely achieved: this sort of "failure" could be attribute to the "voluntary" choice to adapt to the guidelines and therefore not to an "obligation" imposed by the European Commission itself. And this obviously suggests that instead they need "compulsory EU rules" to guarantee a high, and above all uniform level, of protection for online gamblers on European territory. Therefore, practically, the guidelines have proven insufficient: in fact, the level of consumer protection varies according to the player's residence in the EU and this is absolutely inadequate for what represents a digital sector without borders. From this state of affairs it is evident that we need compulsory rules to guarantee a high level of protection and uniform safety networks for all online gamblers in Europe.

Publication date: December 27, 2018 at 12:00

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