Prohibition of advertising to the game: there are still no instructions

It was quite clear that the prohibition of advertising for games and to the Betting He would have done again (and a lot) to discuss: in fact, this is happening since the rules contained in the dignity decree, and which concern the game, were not (and are not) sufficiently clear so much so that the "response-pave" had to be expected of AGCOM to have some further clarity, some detailed explanation on the application of the rules so that the game companies, with its operators, finally "know how they will have to behave and, above all, where they will end up". It is known that the dignity decree will not have a "pleasant" aspect on playful commercial activities, nor for the terrestrial ones and let alone for the online ones which, probably, will be the most "affected" by this unexpected decree that has stunned everyone at the time of his emission. In his "landing on the games market" he will bring further "misunderstandings", delays in the calls, even less clarity and "difficulty of commercial life": things that will certainly not be well the entire sector well!

But this is the situation. To make a sort of "clarifying starting point" of the situation, also referring to Casino sites in USA, we can begin by talking about the betting segment: at the moment, despite the first "response" contained in the guidelines of AGCOM, the authority for the guarantees in communications, which expressed its (almost negative) opinion on the total prohibition of Advertising imposed by the Dignity Decree, the world of games is still waiting for another (response) supplementary with the aim that is exposed better and more detailed and precisely one's thoughts: with more clarity and (perhaps) with more certainties. In the meantime, the first applications of the decree and the same guidelines are also waiting. An important topic, then, with which companies will have to compare is undoubtedly the tender "which is stopped at the pole", despite continuing to work albeit in the presence of the proliferation of the sales and charging points and even if the same sector They continue to "grind excellent numbers" while operating between immense difficulties that are in place, and without considering those that will then arrive.

Even today, in any case, real "instructions for use" relative to the ban are not there, indeed there cannot be since the guidelines have not been sufficiently clear "on the use of the same ban on advertising": in fact For this reason, in fact, greater clarifications are waiting for. What would seem clear, if you can say this, is that the norm is somewhat contradictory and the total prohibition is absolutely inapplicable: therefore, the same provision has made even more evident the contradictions that already exist in current regulations and has not made light On the theme. Perhaps, it took a commitment and greater effort since what is contained in the dignity decree, as already underlined several times, is not at all clear. To continue, however, on the "consequences" of the Dignity Decree, it must first indicate that the game, all including no excluded segment, as you know must fight with the decisions of some administrative courts on the denial of the right to exercise the comforted game, in addition to everything , by principles dictated by some political positions.

Honestly, it could also be said that more than the prohibition of advertising contained in the dignity decree, the world of games must fear more what already exists as a legislation: it should not be forgotten that even a TAR has evaluated the distances of the game agencies from the so -called places Sensitive as the crow flies and no longer as a pedestrian path and precisely for this reason we must speak of denial of right to do business in the legal sector ... other than Dignity decree. But, in reality, we should reflect on one thing: with the regional and local level, it is as if the state authorized "to drive, but with the hands related behind the back": the problem remains precisely this and then perhaps better completely prohibit the game of gambling and not authorize its collection. At least this would mean consistent what for the game It certainly does not stand on the side of the regulator. Another theme is that of the signs of agencies and prohibitions: there will be a risk, in reality, that we end up as usual between lawyers and courts. Which means legal expenses for everyone: citizens, entrepreneurs and also for the state and, consequently, also for this decree so much invoked by a part of the sides of the executive, it will therefore be found to the usual. Indiscriminate expenses for everyone, but with few results if not expenditure.

Then, at the end, at the appeal of the things to evaluate there are undoubtedly the tenders that were expected well since 2016 and with which we still find ourselves "stopped at the pole". The companies would also have been ready for months, but it cannot be continued because we are awaiting the blessed reorganization of the games sector, inserted as a priority precisely in the dignity decree, but of which there is no trace. If it were not a tragic situation, it would be laughing! In the meantime, the sector also continues through the sales and charging points: it is a product that exists and above all grows as a consequence of the hiding of the tender notice that is late to arrive and, in the meantime, these points are allowed which also grow together with the data transmission centers. As far as PVR is concerned, therefore, everything continues in a sort of limbo: a connected problem could be that of competition with other Betting products. But, by now, almost all the bookmakers have created PVR and there are very few "pure" ones that are followed by the historic distinction between agency and "game corner": but today who is watching "these subtleties" in the game?

Publication date: June 22, 2019 at 12:00

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