The digital experience in the world of gambling

In this period of Lockdown, everyone found themselves confronting new experiences, new home life, new rediscovery, reflections and considerations that life lived "a thousand" seemed to have prevented us: today, everyone found themselves dealing with digital who occupied our hours of both work and leisure and made us reach worlds sometimes even unexplored such as those of the online game that has naturally overcome the terrestrial ones absolutely and well -closed the terrestrial choices for some time. And not only that: the gambling, cmpresi i Safe Casino sites with real money, he had to further innovate by digitally transforming those events that have always been physical, designed and designed to be it to be but which, necessarily, had to adapt to the crownavirus and change their skin and their perception by placing themselves in the public in an alternative way null So it happened to Ice North America who made himself digital by proposing a series of online interventions that held several experts in the game in the international field for a few days of last week.

Thus, instead of assisting from the "alive" to the exposure of Ice to New Orleans, to deal with the fight against pandemic, the contents, conferences and debates relating to this digital meeting in streaming, strictly free of charge. Digital events, undoubtedly, represent a new experience, in addition to the engaging and technologically advanced way that puts us in front of one of the commercial innovations to which we will have to get used to in the months to come, to keep us wide from the exacerbation of the Coronavirus, which He is holding all the events hostage, close or distant they are. Ice's contents were provided by 40 gaming experts in ten different sessions that made more than 15 hours of learning available and were absolutely "welcome" and probably did not regret the live event, transmitting positive sensations of A new interesting and quite engaging initiative.

In fact, the North America Digital event managed to create lively debates directly on the screens of the delegates of the game physically placed at the different points of the planet and provided the same insights that would have been personally received during the exhibition live and by means of the conferences. Obviously, the content of this Digital event understood several themes: igaming, news and insights, entrances not directly linked to the game and integrated resorts, ilottery, acquisition and conservation of customers, sports betting, payments and insights provided by experts in the terrestrial game, Tribal casino and technologies of accommodation facilities: a large and diversified panorama that has touched all arguments of extreme interest for the development of the game. The theme and content of the interventions of this digital event, deliberately, were particularly precise and detailed to not leave any topic back or "forgotten", which was absolutely not wanted to have verified.

As we wanted to underline well that the content of this digital experience was made in orbit of the virus which clearly had a "devastating" impact on the global gaming market. Further to underline that digital innovation in the event made the opportunity to exploit the "credible" news as a way to build the recognition of a specific brand, then, it also examined in depth how digital marketing can be used to optimize offers and improve communication with customers to subject the role of entertainment not gamble, which can generate alternative entrances. All this to be able to expand the future of the integrated resorts, since these can produce over 50% of the revenue with activities coming from not playing. The ilottery segment was also addressed and the way to point out a certain type of brand in a crowded online space and on what is essential for the launch of a brand.

Another very important topic "discussed online" is the acquisition and loyalty of customers, but also the one that focuses on the fact if the cash is still the "king" of payments and what the future is to fully satisfy consumers: fast transactions , safe and protected. At the end of the Ice North America Digital sessions, the most significant topic concerning the sustainability of the whole game industry and the Betting And how the same companies that compose it can present themselves as "good and series companies" that form a sustainable and respectable sector that can be useful, with its income, to the social life of one's country. The new digital form to present international events, which have always deeply involved many companies that deal with the various segments of the game, unconsciously but on their own structure, suggests tomorrow. To the future of the game, therefore, considering that the sector moves quickly and is always innovative and in technological evolution: the game has absolute need for this, it cannot be stopped and, above all, cannot and must not look at the past.

In fact, if our game companies were to dwell on the past would see, especially recently, purely negative experiences that would not really be a serious incentive to look tomorrow. Tomorrow that, throughout the planet that is hostage to the Coronavirus, it is not at all clear and the contours that delimit it have the "trait of the challenge" and certainly not of certainties. But even inside the pandemic the global game must recover experience and draw opportunities and this is what wanted to communicate Ice North America Digital, trying to follow a new path that opens to a different future of the game. Future that the whole industry wants to travel to get to the resumption and reopening of its economy, but already being a step forward. The innovation of this event, which will be followed by other similar ones, given that the current situation forces everyone to new experiences, wants to be a small piece that will complete a larger mosaic that represents the innovative future of the world of game. Everyone will make it a reason, but not only in the playful sector: so many others will certainly follow the example of the digital event of Ice North America.

Publication date: 28 May 2020 at 16:00

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