UK: stresses to reopen advertising to the game

Sometimes if also urged indirectly, one certainly cannot avoid thinking, often and not willingly, of the entry "tense leg" of the total prohibition of advertising to the games, ai game sites and to the bets in the life of the companies involved and the consequent "red card" that this prohibition measure has imposed on the budgets of both football clubs and gaming companies: categories that up to the "reckless issue" had enjoyed excellent contracts and conditions as well as succulent revenues. The notorious dignity decree itself, "container" of the much discussed prohibition mentioned above, imposed for its concretization a temporal space of only one year in order to allow respect for the various "contractual deadlines" in place and those to become without incurring In the heavy penalties that had been decided to impose non -fulfilling companies. And why are you thinking about the "reckless" one in this period (always for the writer) institutional intervention with so much frequency?

First of all because this prohibition has not been completely digested by the game operators of our country given the discussions that more often the "fastest measure in the world" in his study and in his putting on the field is still lifting, up to To suggest from both categories to politics, a possible intervention to resume it in question and to evaluate it if possible of it or, at least, a revision of its "more prohibitionistic" points, but above all because it started talking about this Prohibition for what concerns the United Kingdom which, as you know, has a beautiful relationship with the world of games that you would certainly not like to spoil. It would be an intervention that would fit into any variation of the current legislation that regulates the game of the British territorial reality: in fact, about fifteen days ago, it was precisely the topic of the ban on the advertising of the game to be applied to the Old legislation in force today in the United Kingdom.

The government then opted not to legislate directly on this advertising ban, deciding in favor of only a "suggestion" to the operators of both football and the game so that they "chose" not to make use of the advertising tool, most likely following the "socket of Economic consciousness "descending from the movement of the sector and the revenues that this union had actually" procured "in recent time, especially in the world of sports betting, with the entry of certainly interesting amounts for all parties involved and also for the state. However, now the topic "advertising to games" has returned to the fore and on the media and are forced to automatically appear other more concrete solutions that pass from the "suggestion to action" to avoid the problematic consequences on sensitive and influenceable players that the messages advertising can cause. And here's what was recently decided to face this criticality that has not only touched USA which, however, has perhaps faced it in a decidedly "too strong" way.

In the United Kingdom, instead, a gradual intervention towards the game clubs that entertain relations with the premier League football clubs and we actually see what has been taken in serious consideration for any changes in the gambling regulations. First of all, the first thing that jumps to the eyes is that the possible ban is to be faced in a period between the three or five in order to make it absorbed gradually: before anything else to also complete the contracts in to be. Unfortunately, the Italic operators of the game and football instead were forced by the Dignity Decree to face a similar measure within only one year: definitely a very short timing if we consider that the operations of the genre had caused important economic interests for both sides. But so much and the playful world and Italic football had to face "the quadruple jump mortal" to make ends meet, somehow filling the economic difference in any way that in a indisputable way he had come to create himself.

But, to return to the United Kingdom, we see, however, the program proposed by that government to see the differences or at least the way of dealing with such a delicate topic: and this is for the safeguarding of the health of the players, but also with an eye Attentive to the financial statements of the companies involved which, in any case, will suffer a "dangerous" economic recitlance. However, they are not yet institutional interventions but "news", or corridor voices, which propose a ban on the advertising of the game on the meshes of the Premier League players by Betting operators: it is a gradual solution, a substantial solution "Via di Mezzo" which should facilitate the acquisition of this prohibition, metabolize it with a relatively long time and also end the existing sponsorship contracts. In practice, the leaders of the premier would have suggested to the British government to eliminate advertisements from the front of the shirts, but to allow it on the sleeves that are undoubtedly less visible.

Also according to the leaders of the Premier, this would allow the clubs not to enter the immediate vortex of "economic disaster" resulting from the failure to enter the revenues from the world of games, mainly from that of bets. As already indicated the timing of realization for this intervention, to be contemplated between the three and five years, would allow to comply with the expiry of the existing commercial contracts. Whatever the decision that will be acquired will certainly bring important repercussions on all football since almost half of the Premier League clubs, including the Newacastle United and West Ham, have been widely sponsored by betting companies last season and is sure That there are not only these two teams involved. Unfortunately, in USA the deadline granted to companies to complete the contracts was only a year, decidedly very narrow timing: if instead we consider the scissor from three to five years it should represent a much more congruous and comfortable period to absorb The provision that would do so much bad ".

Publication date: July 26, 2024 at 18:00

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