United Kingdom: steps back on advertising to gambling

"We like" really a lot to hope that even the dignity decree with its prohibition of advertising to games and bets can be questioned: this also in consideration that it is a lot that the insiders "push" so that politics it resumes it in question and suspend perhaps a part, that perhaps more prohibition, and that gambling and i Best online gaming sites They can begin to come to the synergy again with the world of sport and re -establish that beautiful commercial relationship of sponsorships on the jerseys of athletes. And if unfortunately still seem quite far from us, who could ever undertake such a futuristic speech for our country? Obviously, the United Kingdom who has a particular relationship of respect, sharing and also support with the world of game and has for this reason the finish line the finish line, reaching the first reality that takes steps back and takes into consideration the "restoration" of the old consolidated and profitable game -port relationships.

On the other hand, it is certainly not possible to deny that so consolidated commercial relations have brought considerable resources to the coffers of that state and revenues that have often been used for the social where the central government could not face them. Without a doubt, if the government of the United Kingdom did practically this choice would reopen in half of Europe, and therefore also in USA, the topic of the prohibitions on advertising in the world of game that has raised several discussions even to date. In that reality one may no longer prohibit the advertisement of the game on the premier league players' footballers which would also immediately arise the spontaneous question if today with the online that goes to everything they are and in which the "rules" everywhere have shirts rather Rade still makes sense to eliminate advertising to the game and to sport betsnull It could be, without a shadow of a doubt, what is wondering Prime Minister Boris Johnson who would add this "problem" to those who have already overwhelmed it in the last period and who are not few.

But returning to the game it seems that the premier himself would be ready to announce a certain limitation of the online game and also to take the fateful step back compared to the ban on sponsorship of Betting operators on the footballers' shirts in the English top flight. Not to remove any primacy from the United Kingdom, but "we like" remember that the same similar topic had been addressed by the American football federation with the occasion of the discussion of the Budget Law for 2024, but also by the President of the Coni which led for a temporary suspension of the prohibition of advertising to the games introduced by the notorious (what is very fast in its approval) Dignity decree in July 2018 and which, despite the period spent still today is making discussing. Only that after these attempts to which was also accompanied by the Undersecretary Valentina Vezzali, the topic has vanished into thin air as well as the possibility of the invocation "suspension path".

But, while this no longer feels about it, rumors of the corridor whisper about the possibility of allocating a percentage of the sums collected for betting to football, on the lines of this already happened in the middle of the pandemic period when it was decided to introduce a tax for The financing by the game for sport: then the percentage was a 0.5 on the collection and soon you will see what else will take off from the game, already shake, to support who or what. In the meantime, however, we "like" to look at what happens in Europe on the topic of the ban on advertising at the game hoping that it will also become current in our country, but always waiting for the same topicality to "be shocked" as well as by this topic also From the advent of the national reorganization of the entire game sector which, sincerely, would arouse a great response from the whole game industry. Therefore, to re -establish us to the initial discourse of the United Kingdom, it is confirmed that that short government will present a revision of the legislation on the game.

In fact, the same is quite old, he turned 17 in fact: so he looks at the introduction of some restrictive measures. For example, the limits of the maximum episodes between 2 and 5 pounds for online casinos, the ban on free bets and "VIP packages" for those who suffer large losses, as well as accessibility checks for risk players. The features that increase the level of risk for customers will also have to be removed from some online games: such as fast games where money can be lost faster. In the new legislation, however, any diktat should not appear for the sponsorships on the footballers' shirts: here, however, it would be necessary to open a parenthesis to understand the thought of the government that intends to ask the Premier League clubs to voluntarily renounce the sponsorship activities with the game company. This would be the "suggested" path rather than imposing an absolute ban.

The consideration that in the English maximum series and in the second level championship, the sponsorship agreements in 2021/2024 produced a total of about 100 million pounds this will have had a certain weight on this government choice! So, it can be said that there has not been exactly a step back, but an intricate evaluation of the economic interests surrounding the sponsorship of the game on the shirts of the teams: which is approaching the requests that have also been made in our country, but that they were unheard. It is deduced that the topic of the prohibition of advertising remains alive and vegetable: Belgium is also facing it where a royal decree is being presented to the European Commission for the usual Still Stand which wants to limit the forms of advertising allowed in the game of venture and where you want to impose restrictive rules on the content of such advertisements. In Belgium, the game sector is kept under attack by the parties involved, by politics and by the operators of the playful world: it seems to speak of the problem that exists in our country only that we live the game with an already prohibition playful regime.

Publication date: 23 July 2024 at 18:00

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