The American game must remain united as happens in the United Kingdom

We absolutely do not want to think that the world of operators of the American public game is less than the one that deals with gamble In the United Kingdom, because common interests are always to put a sector on the field that certainly protects players and the territory, but that it is also to safeguard the companies and capital that have been invested there. However, a difference appears lapalissian and it is "unpleasant" to realize it: In the United Kingdom, the playful sector continues to act "from industry", compactly, and any decision undertakes collects the consent of all the companies that "remo in the same direction", while in our country we are in the same game segment a "Download" responsibilities and requests on another piece of the same sector. Obviously, this means that we do not think from industry, as precisely in the United Kingdom, but that each one on the American territory thinks "of their own vegetable" and does not see beyond. Two very different commercial life concepts.

The British game acts "as a single man": it carries on speeches, internal regulations and agreements before even "someone from above" takes over and diapers or even more restrictive provisions. In the American country, on the other hand, something is being done by game companies to counter the abuse of gambling, the problematic game, and what else can descend, but everyone does it for "self": not It is possible to bring together "all public game" and to impose it as a commercial sector useful for social, guaranteed, balanced. In doing so, however, we found ourselves "forced", almost, the executive to make decisions such as the Dignity Decree, with the prohibition of advertising contained therein, and has fallen into the "territorial question", the cross of all companies of game that live on the Upper territory. To continue to make a comparison between the United Kingdom and American game sector, it must be said that in the United Kingdom the giants of the game, to also contrast the rise of anti-games movements and support the line suggested by the Gambling Comission, have decided to intervene spontaneously on their own organization.

In fact, they have committed themselves to changing the way to advertise, even to Main online casino sites, in an attempt to contrast the problematic game and first of all with the aim of avoiding perhaps more drastic measures by the government: the British Gambling Commission initiative to launch, just a national strategy to reduce damages is very recent game after collecting the results of a public consultation that lasted a few weeks. So, to prevent any intervention, the group that owns international brands such as Ladbrokes, Gala-Coral and William Hill, has made it known that he had stopped the sponsorship of the shirts of some football clubs, as well as blocking other advertising initiatives. And in addition to this, it must be noted that, always in the United Kingdom, advertising will also be interrupted from the games from next August during most of the sporting events.

If you want to judge this type of intervention from our country, the situation does not seem so absurd, knowing perfectly what we are talking about: to oppose or in any case to prevent an even more drastic intervention by the government, which however in the Our country has already occurred with the total prohibition of advertising to games. In consideration of this American path, it seems that it has become well in the United Kingdom to "prevent government interventions", also considering that the same has always been a point of reference for the global gaming industry and what that country represents as It is certainly the most historical and developed one. Here too in USA, in any case, despite the data they reveal a diffusion contained in the gaming disorder, as happens in the United Kingdom, protest associations continue to rise, even rather transversal, which are taking almost the upper hand on those that deal directly with Assisting the game and its representatives, even soliciting the political and economic choices of our current yellow-green executive.

But perhaps, what in the United Kingdom has been done by the game industry, and certainly more significantly than our country, is to anticipate the times by renouncing "something in useful" to give a positive signal to public opinion and to ... avoid the worst. And this is something that the American game industry has not yet managed to do and beyond: if you continue with this attitude, it is only being obtained and, unfortunately, a "neighborhood battle" concretized in taking care of "one's own vegetable" And nothing more, a vegetable garden that is reducing and imposing more and more, particularly after advent in our country of the yellow-green populist executive that has declared war on the playful sector. Needless to say, once again, on the game, the United Kingdom continues to make school to the rest of the world and the only thing that can be hoped is that someone from our game "take notes".

However, it is not that there have been no good intentions of a part of the supply chain: for example, the adoption of an advertising self -discipline code, signed with the technical bodies and the reference institutions, to limit advertising to the games and improve its Quality of messages, in addition to the reduction of the amount of commercials on TV and during sporting events. But, in its entirety, the quality of advertising has not improved as this agreement was adopted only by a part of the industry, while other operators have not worried about raising the content of their commercials. And what was the result of this "disagreement"? The exasperation of the various anti-gifted protest movements has grown and the increasingly growing request for restrictions, limitations and abolitions and in the total prohibition of advertising arranged nationally has come to the increasingly growing request. This is why it was emphasized that in the United Kingdom the game continues to think as an industry, while in USA those who deal with a segment of the game continue to try to make the prohibitions fall on another different segment, but always of the same sector!

Publication date: May 15, 2019 at 12:00

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