The Dignity Decree is changing the future of online casinos

The future of online gaming companies and Casino Online There is no doubt that it will be strongly conditioned by the Dignity Decree and the ban on advertising to the games and bets it includes. More than once it has been underlined by these lines that the lack of possibility of advertising a company that operates online will brake investments in this segment and beyond: the dignity decree will put this game sector in clear difficulty by having the same no longer Possibility to underline their offers and not being able to have the "visibility" of the terrestrial game that with it will have a workhorse on which to "ride the wave of the various promotions".

The topic, therefore, is extremely burning and one wonders what will happen after the entry into force of this provision so strongly desired by the penta-stalled vice premier who with this system intends to give a "stop to the immense world of the game of Azzardo, a plague of our century "... but the one on which we want to focus is on how marketing will change for the operators of the online segment: something will also have to be studied if they do not want to succumb and get out of this aura of profound uncertainty compared to the activities of communication that may be conducted in the months to come without incurring the absolute prohibition of advertising to games and Betting.

But whether it is online or terrestrial nothing changes, in any case, for the game: starting from next summer, and precisely from July 2019, the last term set by the same Dignity decree will expire within which any advertising campaigns will have to be completed under contract. It is a burning theme given that the companies that live playing are struggling with the definitions of the investment programs for next year and are in the conditions of having to decide whether to "cut" their compartments that deal with communication: which would entail Undoubtedly an additional incandescent employment problem.

Not to mention that they could also "be forced" to this choice, since the probable reduction of collections could be generated by the lack of possibility of promoting their game offers to users. In this week we will find ourselves confronting our public game and with the Dignity Decree at the 2018 edition of Sigma Malta: an event now strong reference for the game industry online at European level and in this event we will talk about the " American case "relating to the total prohibition of advertising contained in the Dignity provision.

There will be discussions on this problem which, of course, weighs like a boulder on the companies of the online sector where marketing campaigns are basic for business: this total denial will be reflected on the present of the game companies, but particularly on their future and above all in International scope, considering that most of the companies operating in the Oonline are active on multiple markets. The "USA case" will become central, since our country has always been considered a fundamental test for the companies operating in the online sector and our market somewhat palatable by global companies.

Now, the presence of a total ban on advertising will bring insiders to the question of how to move in the world of gaming and the Slot machine: for this reason the "Italia case" will be addressed and discussed in the conferences to be held in Sigma 2018 in which experts and representatives of the game industry participate that many questions are asking for the development of this part of the gaming. Obviously, the problem will face both from a legal and regulatory point of view by trying to enter "in the meanders of the law" and on the side of the industry that will be represented by the American operators of the Oonline.

First of all it will be necessary to keep in mind the importance of communication: gaming lives on advertising and marketing campaigns. Therefore, advertising is essential to propose their offer and compete in the market, but also to allow users to recognize a lawful offer from the illegal one, precisely in a sector where the latest operations of our law enforcement agencies have made it clear Crime has installed itself somewhat organized, profitable and deceptively. Criminal infiltrations exist in the world of game and if you no longer have the advertising that will allow the player to understand "which side to be", you will find ourselves in front of a completely confused and dangerous market for both users and for The unfair competition that the underworld is always very helpful to implement.

Already in 2014 the same European Commission, in its recommendation referring to the online game, explained how dangerous it could be to prohibit the advertising of the game for the implications in the field of illegality and for the tranquility and safety of the players: now, however, the ban It exists in USA and operators will have to face it to redesign their commercial journey. And it will not be a lower effort that of the regulators who will have to regulate and intervene on a provision for the unique moment of its kind, admitted and not granted that it is not followed by other countries.

In the Sigma 2018 event, the (almost) new frontiers of gaming will also be "explored": Esports and Fantasy Sports, increasingly present in USA, and this theme will be addressed in a completely dedicated session to them that this could represent an opportunity for the industry beyond the "traditional" online game. Experts of the sector will also intervene on this topic in the light of the imminent debut of the new online newspaper dedicated to electronic sports which will take place in the next month of December. There will, of course, also be space for the Daily Fantasy Sport where the American microgame experience will be presented which was one of the first to integrate their platforms with a complete offer of fantasy sports thus expanding their proposals that can be considered an opportunity For the operators in their "commercial relocation" in the light of the prohibition inserted and contained in the notorious Dignity decree that so many problems are causing the world of online games.

Publication date: 4 December 2018 at 10:47 am

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