Great Britain: a campaign to bet responsibly

In Great Britain, a strong campaign was put in place, "Bet Regret", by Gambleware, and also supported as by agreements between the government and the game industry by Sky, BT Sport, ITV and Channel 4 that collaborate actively to make the people perceive the people Betting on sporting events to take a step back, or rather to stop, to "count up to three" and to materially touch your phone before making any episode so that this is not "too instinctive and impulsive". It is the second part of this large national campaign for the safe game that is aimed at an audience between the ages of 18 and 34 estimated at around 2.4 million subjects. This appears to be the "panoramic photography" of the world of sports betting that also contains percentages and current attitudes of the bettors who have recently changed their way of aiming and betting. As you know, the health emergency, the Lockdown and the difficulty of reaching the terrestrial game has implemented online bets that have undergone significant changes increasing and perhaps also it has become necessary to implement the campaigns for a safer and more responsible game.

The Gambleware campaign, which also deals with Legal Casino sites, which follows the first part launched in February 2019, will consist of two television commercials accompanied by a radio and digital campaign, all aimed at suggesting a moment of reflection before making a bet dictated only by the impulse. This means that new techniques have been introduced to suggest a different attitude in facing bets above all to increase the awareness that the latter if "too impulsive and immediate" can cause damage in the game with money win. And these new techniques of change in the behavior of the players have been studied and designed especially to help "more frequent" sports bettors: actually, physically "touching" the mobile phone determines a strategy almost to "pause" before leaving towards us A bet, thus encouraging a new behavior beyond all extremely easy to follow.

The results of the first part of the campaign, therefore since last year to this year eliminating the period of the Lockdown, have certainly been positive and the researchers who deal with the polls have revealed that self -awareness and towards sports betting Among the frequent players has increased and that is changing their type of relationship and comparison with gambling: surely, however, you do not "have to leave the grip" and persevere in the suggestions to the players with well -studied and targeted strategies. The whole world in this last period suffered the pandemìa which undoubtedly "churned up" the results: in fact, during the months of Lockdown evidently the bets decreased due to lack of sporting events and, then, the online ones that have been that were inevitably increased deemed very comfortable by a percentage of players "altuccia": even by those who perhaps had never taken into consideration of Bet online.

In addition to the evaluation of the results of the campaign, the polls indicate that watching the games from home rather than the stadium will increase the level of in-play bets: you will bet more by watching the games on TV rather than going to the stadium because it is "easier" And this is another fact to be taken into consideration. Above all, it is here where you should apply the strategy of the Gambleware campaign to "touch" your cell phone before bet: in short, the old suggestion of "counting up to three" before acting is always fashionable! Regardless of all these reflections, the budget of the first year of the Bet Regret campaign seems to have had a positive impact on the recipients and, therefore, the second part of the campaign will obviously have to treasure these results trying to further influence the change of bettors' behavior: The excellent result must also be repeated with the second part of the campaign.

Therefore, even those who adhere and support the latter, as mentioned at the beginning, will have their strength and role in suggesting that they "take a moment" and reflect before risking on a too impulsive bet. He must never abandon the thought of the damage that those too compulsive players can involve with gambling who, unfortunately, does not look at anyone when he manages to trap a "mental strength" of a player and his will to oppose at 'Immedness in the game, if you cannot channel her in the right way and with the right strategies, loser comes out of the confrontation with the bet: and, unfortunately, with damage both for the player and for his family who will remain involved in this degradation. It is deduced that the study of this British campaign will undoubtedly be useful for trying to counter these damage and, of course, it could also be emulated by other structures of our American game.

And this with all due respect to the ban on advertising that perhaps in ours gamble He put almost insurmountable and perhaps to re -evaluate stakes if the scenario that could finally glimpse the national reorganization of the game sector could really open. It is not that in our country campaigns to help players are not put in place by the associations of categories, but perhaps in the United Kingdom the game is considered much better than in USA and consequently there are more frequent initiatives to support both the industry of game that of the same players. Here, on our territory, anyone who sides on the side of the world of games is not exactly well seen, whatever it does: or at least this feeling is what has been breathed up to a short time ago. Today it can only be hoped that the change of approach that is being noticed among the institutions, the Customs and Monopolies Agency and the game industry is "maturing and can make good and juicy fruits collect, without letting us look at with one Certain "envy" what is done abroad with the game and with its resources.

Publication date: 2 October 2020 at 16:00

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