Dignity Decree: the escape of investors begins on the game

In USA, therefore, with the ban on advertising to games and bets, contained in the dignity decree, they "close" definitively "doors" to investors, while "the doors" of other countries open. This is the reality and the consequence of the provision thus precipitously put in place by the penta-stalled deputy prime minister without the hearing of any of the protagonists of the world of gambling, as the precise decision and despite having been urged. But do not forget that "the show must continue" as they say in the theater, as well as the synergy between the world of sport and that of Betting must continue, just when this sector is reaching very high levels of professionalism, seriousness and organization.

All this must continue but, unfortunately, not in USA, but abroad. As has been well received, the absolute prohibition of advertising in any form also indirect, or in any case carried out and on any means, puts an end to any possible relationship between sport and betting. And this is because the absolute prohibition also concerns the "sporting, cultural and artistic events, their sponsorship: in short, the possibility of financing the world of sport and football teams as well as all the other disciplines that can be involved of it is excluded.

This topic has already dealt with, but there will still be particularly to be evaluated now that the Dignity decree is now the law of the State with what is contained relatively precisely to the prohibition of advertising: this measure has caused and will cause many controversies in the world of sport , since the same is increasingly involved and dependent on this "type of contributions". Certainly, "unpleasant" contributions may also appear in the eyes of some because of the ethical and moral discourse, which always overlooks when it comes to gambling and, unfortunately, of its drifts. But what seems certain is that the prohibition imposed for advertising will not be minimally relevant to combat gambling disorder, but will accompany (and surely) players towards some illegal offer that will instead be proposed, without any Forbid it or oppose anything, with engaging and, above all, captivating commercials.

And as the world of sport will touch, this prohibition will also touch other sectors, and not only will it touch them with the lack of sponsorships, but will particularly happen that "they will jump" those investments that had already been designed and directed to our country and that " instead they will find welcome abroad ". Hence, the initial phrase of the opening of "new doors" for investments for gambling in other countries. The first to leave are those gaming groups who had decided to take advantage of the tender for the Casino Online, very recent, acquiring a concession that today will have a completely different value from the initial one. Those who work, as mentioned, exclusively in the online segment can live only if they can exploit advertising and promotions to make themselves known: but the one in which there will be the general "escape" will be in the historical operators park already active for years in USA. Those will prepare the suitcases and abandon our country, since working in the game sector is no longer "a business" and is no longer sustainable.

But it doesn't end here, of course. In addition to the investments of the gaming companies, indirect investments will also be lost, that is, the financing to the so -called induced and also, as already anticipated above, to the world of sport: it is certainly not a coincidence that most of the great bookmakers International it is increasing the sponsorships in the other markets. Those who follow this sector will undoubtedly have read that in Spain, for example, Bet365, absolute leader in the digital betting segment, has just signed an agreement with ten clubs in the Liga, the maximum Spanish football division: this deal could safely continue to continue Being made in USA where, however, Bet365 is very well inserted and appreciated by the players.

And this is the current scenario, while from the mid -2019, when that year of transition granted by the Dignity Decree for the contracts already in progress by the game companies will expire, every brand referred to the Gaming from the stadiums, the shirts and the shirts will completely disappear Each channel in our country. To these observations and disputes, our penta-stalled deputy prime minister replied: "Good for us": perhaps, this exclamation will be repeated very willingly by the foreign clubs and the various sports federations of other countries and perhaps also with a precise addition : "Mors tua, vita mea". How much money thrown away from our national economy ...

But, probably, this does not affect a part of the government of change, being absolutely satisfied with the result obtained and the passage in law of the state of "his" dignity decree to which, all in all, it has not been changed that some "comma qui e There ": but the basic text has been expanded with some amendments that probably led him to improve. The new government, of course, can only be happy with all this, even if it will be poorer since investors will commit their capitals elsewhere and the American market of the game "will melt like snow in the sun". But to be realistic there is also no doubt that he will leave behind him a massive unemployment to which no politician has probably thought: unemployment that will be added to the already conspicuous one that "frequents and stays in our American country" for a long piece And that he did not need to be aggravated also by the workers of the world of game and those of his considerable induced.

Publication date: 20 August 2018 at 10:54

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