Coronavirus: the matching online and physical game is established

For a couple of years, that is, from the issue of the Dignity Decree with its content par excellence, the ban on advertising to games and bets, it has been continued to underline that this provision, studied and obtained with a supersonic speed, created huge mess in the world of games. Certainly, he had aroused dismay even in foreign regulators that they would never have taken into consideration this absolutist ban in a sector like that of games where advertising reigned sovereign and that in our country he could no longer do it. In particular, the new online companies were disadvantaged who did not have the opportunity to make themselves known at the time of their entry into the world of online game, let alone make their products known, the bonuses and everything that could have encouraged the interest in one platform instead of another. At the time of the issue of that decree, the desperation (commercial) of many online entrepreneurs who had purchased the rights to be able to act legally, proposing their brand new and technological games appeared.

But that was the moment of the dignity decree and its prohibition of advertising and all the insiders, muttering or not, had to adapt, certainly not with enthusiasm! But considering that at the "misfortune" there is never an end, here is also the Tzunami Coronavirus who has fallen on our country with unprecedented force, causing all businesses to close, obviously including those of the game and Casino sites, and leaving the online game open (fortunately) that has taken its revenge, going up to the satisfaction of the citizens who, orphans of physical game, and considering that, unfortunately, they were forced to "home detention", they turned to spend A few hours of light -heartedness to online games of all kinds. So with his revenge, his "nice commercial moment" came for online game which is also making sector operators reflect on future choices to pursue and how to deal with the famous "phase 3", in which the physical game activities.

In fact, the behavior of the players forced to "home" is making the operators of the game reflect: they certainly find themselves in front of a forced phenomenon and the choice of online game by people who perhaps prefer physical game is obviously to be attributed to Impossibility of reaching it practically, given the output prohibitions and the closure of the terrestrial exercises. Impossibility that also involves bets that are suspended not at the behest of the operators but for the lack of the championships with the consequent "downhill surge" of the revenues of that segment. A great confusion in world of game And in the mind of his employees who have to diversify their work if they do not want to close their activities: they must return to the "commercial dynamism" that is attending this moment where many activities "convert" to other commercial or industrial destinations for "not Dying "(commercially). It should also be considered that today it will not be easy to make commercial decisions in a period where the market and the national economy are absolutely blocked and where the reopening is represented as "tragic" and also rightly.

Besides everything, as the chronicle of the last few days tells us, the ability of the current government to truly face the emergency has not proven such: many promises, but nothing in fact. The resources do not reach the recipients, as well as the layoffs: it is clear that entrepreneurs are disoriented and that not everyone will be able to reopen it with their own strength, taking into account the payment of salaries and taxes relating to corporate conduct that are somewhat " full -bodied ". That's why it will not be easy to make decisions on the diversification of the business model: but they will be variations or indispensable extensions such as those that will have to be taken from the game, where companies that treat only the physique will have to "mate" to the online that can be served at this moment As a driving force, otherwise ... it will be the end. But it will not be all roses and flowers: nor study an alternative road, let alone put it into practice.

There is no liquidity that is essential to start a new commercial form, considering that the state, which should also "guarantee businesses", does not seem able to practically do it, also due to the usual bureaucracy which, unfortunately, is an integral part of ours society and which does not leave it even in this devastating and long emergency. But the choice to expand the business model of physical game, including the poker, towards the online one appears to be the only way to allow these companies to continue doing their job: physical and online represent a winning symbiosis and, therefore, it becomes fundamental to be able to make these decisions. Certainly, if the state were of economic support, instead of complicating things with thousands of documents to be completed, as has been seen recently for those companies that have been industrially converted to the manufacture of masks: it would be laughing if structures were not in play long -standing company, employees who remain without work if this blessed bureaucracy will not move away from our daily life.

It would seem a truly impossible thing for our society, even if the other countries have shown us widely, and also taught, that the emergency quickly makes any hitch. Perhaps in other realities, evidently. Not in our country where the public administration appears to complicate our life, already enough in "danger", of businesses: in this it applies negatively but equally towards all sectors, no one excluded, therefore also in Compare of the game that in this case (negative) is finally heard equal to all the others. And this is certainly not a privilege! Already pending the "phase 3", the experts of the game must carefully reflect how the public game can reopen, they must decide how to enlarge their own spectrum, they must worry that the online segment "is not too followed" And then organize yourself to check the players, old and new, as the resources and liquidity that are completely absent must find. There seems to be really a lot of meat on the fire!

Publication date: May 22 2020 at 16:00

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