How the game changes after the ban on advertising

We do not "like" sincerely grumpy and, above all, "mumble" on each intervention of our penta-stellate vice premier. But it seems to us that a certain type of political attitude, conveyed through social networks, perhaps make us regret the "old times" where there were still paper, and pen and where the official communications of the state were released with a certain "ritual": but This is because "we are obviously a little dated and nostalgic" and the approach with social media is not completely shared. So when in the past few days a tweet from the minister Di Maio has been read who communicated the names of the new directors of the most important agencies in the country, communicating the exit of the previous "numbers one" of revenue, customs and state property. It seemed to touch a sort of "bottom", rather evident, and completely now irreversible: which "we don't like it at all".

But moving on to the fact in itself, one realizes that the world of games is actually undergoing changes (which are positive or not will be seen later) and also that the whole world that surrounds us today is in digital evolution and that , therefore, the government of change communicates something truly important to citizenship, but does it on social media so that "if it goes to read alone", without many contours or manufacturing that are probably part of the old policy. Without worrying in the least about communicating it in a formal way, perhaps preverting this decision how good logic would like! This also probably means "change": transferring the entire institutional practice to the web. Maybe it will be a little difficult, but you can succeed and to understand that this is also a "change" that will do well to the American citizenship, or perhaps not.

Not to disconnect Di Maio nor to take away some "privilege", but one wants to emphasize that he is certainly not the first politician to use tweets in our country: it was the previous premier Renzi, anticipating an epochal change, but that nothing but changed nothing , if not open the way for the populist movement that finds ideal location in digital. Now, coincidentally, it is precisely that movement that guides our country with many young people to the government who continue to shout "honesty, honesty", prediting a great change. Just as it was announced at the time of the Risorgimento. It is obvious that this inevitably increases the feeling with the American people, the consensus increases, and continues a sort of "honeymoon" between the new power of change and a large part of the people who prefer to hear about "cleaning, legality and subsidies "Rather than taxes and sacrifices.

But promises have the great handicap that must be kept and politics (the experience teaches) sooner or later always presents the account. Long, perhaps very long premise for outlining these first months of yellow-green government and to demonstrate that what has changed today is the approach to the world of games. And, of course, the first "actual state approach" of the absolute prohibition of advertising of any form of play, represents an unprecedented thing, but whose effects will be destined to be heavy not only for the game industry and its induced, but also for the world of sport and that of culture.

And in any case it should be noted that despite the "twist" of the Dignity and prohibition decree contained in it, in this political action desired by the deputy prime minister Luigi Di Maio we can see the same logics in place by previous governments: but what change? The usual entertainment appliances have always been hit and, therefore, only one game segment to which, as always, the increases in the taxes, which has been happening for some financial, leaving all the Other sectors of the game. And even if the ban will significantly affect the sectors of Betting and the Casino Online, the only ones who promote their activities with advertising, the result of these forecasts is this: who will benefit after the disappearance of the promotions will only be the great brands of the American and world public game. That is to say those not well defined as "multinationals of thezzardo" often appointed by Di Maio and against which the new government of change systematically lashes out, saying that he fights the "great lobby" of the game.

But in the same provision, as in all previous measures, the "small clause for safeguarding the tax revenues" was inherent, by virtue of which if the new provisions will involve a decrease in the revenue, then they will not be able to do it, thus going to concretize the need of the state of those entries from the game in a decidedly opposite way to what was announced to the empire people. But then what change are we talking about? Of the nothing, everything changes ... so that nothing changes. But probably something will happen, given that the new government has announced a general reform of the sector within the next six months, leaving the way open for further changes and interventions in the public game, with another promise of change that, of course, arouses some Curiosity and perplexity both in industry and in its operators.

But all this attitude of the penta-stellate deployment does not lose consensus from the voters who, despite never having requested an intervention against the game, are confronted with a dignity decree that expressly appeals to the dignity of people and that promises a strenuous struggle to the "Demon of the Hazard" and the disturbance that descends. But would the "thanks of the voters" remain such if the Americans knew the real numbers that characterize the gambling and the reality of this industry? Or if they knew the actual data relating to the number of players who have never increased in recent years, but has remained constant over time? Perhaps this would struck the value of the power of advertising of the advertising in the bud games, or at least of "its devastating effect" on citizens, as for some time the new executive has been denouncing loudly.

Publication date: 27 August 2018 at 13:45

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