Sports bets have increased on the internet

Since daily habits, thanks to the pandemic emergency, have undergone decidedly substantial variations, even the world of games has undergone a general evolution to which it is necessary to give particular attention because it reveals how the game and i is perceived today casino slot: entertainment, lightness but also that little (just) adrenaline that is part of the same game, always remaining in the boundaries of fun and certainly not going to incur unpleasant drifts that with responsibility, awareness and culture must be avoided null The game has always been joy, starting from childhood, and accompanies us throughout our life, and such must remain because when it comes out of its borders it cannot be considered entertainment but forces us to enter a tunnel from which it is difficult to make glimpse the light, and therefore the exit. But, unquestionably, the game precisely as a consequence of the emergency has changed and also a lot and has subverted the "ranking" of its segments.

While before the terrestrial game kept the first step of this particular podium firmly, now it has been surpassed from the game at a distance, comfortable, relaxing and without restrictions, which is maintaining the primacy even when the public game has reopened its doors, the Betting, an important segment of both the physique and the online "sway" in the preference of the choices of the players but not with a surge to be compared to the "battle" between the first and second placenull Thus, today we "like" to give an eye to the perspective 2022 of the game in general but also of the betting segment kept always account that the Coronavirus has undoubtedly settled a hard blow to the whole recreational sector: but we also like to emphasize that For this delicate sector, the national reorganization of the entire sector is anxiously waiting for the hope that the hope that it will materialize as well as announced several times by the Undersecretary with delegation to the games, Federico Freni. We hope, therefore, that 2022 signs a "historical date" for the playful world so that the various activities can work in serenity and safety.

What is out of doubt is that the last two years have really changed the whole economy in the different sectors: now also making forecasts is not easy because the same economy has not yet settled and we now also lacked the terrible episode of the war To agitate the spirits, any investments and projects. But, looking at the world of game in a sort of great general picture, it can be said that specifically the online game has expanded in particular for what concerns consumption via the Internet and in the spread of this new habit of online gambling which was triggered during the health emergency but which also continued in 2021. It is also necessary to remember the "long hospitalization and absolute immobility" of the terrestrial game that contributed almost forced to the push towards the choice of online, heavily penalizing the terrestrial one, But also another detail linked to the second Lockdown where there was no stop of sports events.

The latter brought the game visitors to continue in the usual choice of bets, but by making the episodes on the only channel at that available moment, the distance one that continued to strengthen, but which also accelerated a sort Change in the uses and consumption of the players making them pass even faster from the Earth to the "category of hybrid players": a term used above all recently for cars, but which makes it clear the sudden change of uses from one segment to another of the game. This inevitably led to certain reactions of gaming companies that have had to adapt to these new needs of users trying to make new offers compatible with the current needs of the players and the market available. So the evolution towards Omnichannel has become a necessity, and no longer an option, that companies have had to take to continue to be competing with each other.

So the bookmakers and the gaming companies that this idea already had for their business development have found themselves benefited since they had already ready -made strategies studied ad hoc and those who had a more efficient network managed to limit the losses that, continues to underline, Throughout the world of games have been really large and worrying: But, in any case, it seems from the estimates that can be read in these days that even if the online game has grown considerably, it has not been able to compensate for the failure of the terrestrial. Also because to date the physical game has not yet recovered as expected after the blow to be attributed to the pandemic emergency. Before the Coronavirus, the two channels divided the market at almost 50%, while today the percentages could be translated to 60% in favor of the online and 40% for the terrestrial and this further shows that there is movement towards the online game And this is deduced from the registration of online users in agencies.

It is also more frequent that the same player place a bet in the agency and then live games from his smartphone, perhaps in the evening during postponements. Precisely for these "behaviors" of users, companies must organize themselves to adopt offers that can collect the characteristics of the new users who go from physical to the online almost immediacy. To accelerate the "new organization" of betting companies has contributed without a shadow of a doubt "the sports stew" which never has shown itself to be "extreme" and that submits sporting events almost every day. All this perhaps leaves room for investment projects in betting agencies and in the collection points to give more attention to the needs of users who are definitely oriented towards Omnichannel which today more than ever seems no longer a utopia like a few years ago, But which has overwhelmingly become reality to face and put into practice even quickly.

Publication date: April 4, 2022 at 17:04

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