The ban on advertising to the games is to be reviewed

Regardless of the thousand discussions, both practical and in law, which has aroused and that the American prohibition of advertising to the games and to the games is arousing Betting, what emerged even before the Betting on Sports event that closed its doors in London last week and where it was discussed for a long time, it is the disparity that this prohibition is causing on the market. Undoubtedly, the world of physical game has been favored by this provision, for those who still honestly manage to market it, given the countless regulatory constraints with which they are forced daily to live together. Betting on Sports, only highlighted this situation in the various interventions that developed there and that urged the attention of many operators operators in the sector: still today, in any case, this topic attracts, with its developments, discussions and reflections Particularly from those who deal with the online game inevitably more penalized than the physical one for the application of this "reckless" prohibition.

In fact, the imbalance between the two segments that the latter came to create, in addition to the economic damages that is reserving to the companies that had contracted with gambling companies and of playing Casino Online And that they were "forced" to terminate these relationships even by paying, unfortunately, criminals that as you know are always quite salted. Advertising, we don't want the "old legislature" yellow-green, is the only means that can support and direct the player towards the lawful game and the only means that can remove doubts about the choice to be made: This, at the moment, in our country it is no longer possible and, therefore, it is inevitable to confront the rebirth, unfortunately, of the illegal market that with all these absurd measures is making "golden affairs" at the expense of the legal market, "reserve of state ", but also of the state itself which, without a doubt, certainly does not derive from the illegal game.

Indeed, what about the damage that is being caused to the territory with a greater presence of organized crime that holds its control? And what about the online game already segment, today, still not very controllable where the illegal game is subjected to the players, also taking advantage of the advertising absolutely prohibited to legitimate companies operating online? But all these problems are already talking about it and the only hope could be that the new yellow-red executive can put his hand to this provision looking for a "more equitable and responsible" solution for all the protagonists, but also in the interest resources for the tax authorities that will certainly not be able to reflect those amounts that have already been budget, but that unfortunately cannot be concretized. Who knows, then, if the public game topic will be touched quickly by the new executive: even if it seems almost impossible to consider the emergencies that will have to be faced in a few weeks and which are, without a shadow of a doubt, priority towards the public game and the his businesses.

All this set of problems is putting the recreational sector in crisis, both the terrestrial and online sector: from here a solution could arise perhaps with multi -channel. Indeed, more than a solution, it could be an opportunity even if the rules that are in place today as regards The American game market They would perhaps not be able to make her stand up. But what emerges from all these speeches? Inevitably and without going back to turns of words that only serve to make you waste precious time, you can see for the world of public game a single solution: the national reform of the game and the revision of its advertising is the flywheel around which yes It could again develop a sustainable game, useful for the state, fun and satisfactory for all its sectors. But intervention that requires some haste if you don't want to "only collect the shards" of the playful sector and nothing else.

On the other hand, it will also be necessary to realize that this blessed American prohibition of advertising is attacked from a legal point of view and in this sense there have already been well -known professionals who have been dealing with play for years and who are waiting for nothing but yes establish appeals from which to extract "precedents" to be able to attack this provision. Even the guidelines of AGCOM, even if they did not make a complete clarity "on the methods of use" of the decree, undoubtedly weakened him: which also made his creator, penta-stellato Luigi di But I. But so it was and already probably some companies have breathed a sigh of relief, even if the way to go to find a "congruous solution" is still long and harsh. In addition to everything, this notorious measure is also viewed by other foreign regulators who obviously have commercial relations with ours and this has been the subject of discussion always in the very recent Betting on Sports event in London.

United Kingdom and also other countries believe that the American situation relating to advertising restriction are to be attributed to excesses in this sense carried out by the game industry itself. But, although trying to evaluate "the good parts" of this intervention on the games market, it is believed to be able to affirm that such a prohibition and totalitarian path can be taken into consideration in their country: perhaps, even in those territories they will be taken Restrictive measures for advertising, but certainly not with such drastic rules that also indirectly suffocate the freedom of business. Which would be intolerable to them for a profitable market for their respective countries such as gambling: perhaps it will also be decisions to be tackled also to "satisfy" public opinion which, especially in the sporting football events, is targeted by advertising messages concerning proposals for the game and, obviously in this particular case, for betting on games.

Publication date: 11 October 2019 at 12:00

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