The game without winning in money struggle to survive

More and more times it has been stressed that in this health emergency that holds both normal citizens and businesses, all sectors are trying to put new foundations on which to build their economic recovery that is expected like water in a moment of absolute drought: everyone tries to look within their companies, to what appears to be improved to reduce management costs, or to make their products more attractive as a safety But also at the market prices that we try to contain as much as possible to be able to be competitive and thus have the possibility of having a more large user. It is really revolutionizing so much of what surrounds the markets, everything are changing especially the costs: everything increases sometimes even without a healthy justification, which makes it even more difficult to organize the activities that must necessarily draw on foreign products for the own commercial activity.

It is exactly what happens to the world of pure entertainment games that most of their products must acquire by resorting to import. In fact, the video games that come from the United States and imported into the European Union are affected by 25% of taxation, which descends from the rather harsh and complicated Boeing-Airbus diatribe in which they are involved, among various products, unfortunately also those of the game. There is no mention of American legal sites of Casinonull Especially, we want to talk about the flipper produced to date almost exclusively created in the United States, but also other arcade games also for the most part from over Ocean. And this for what concerns the US regardless of the fact that we will still have to deal with the notorious ideas imposed by Donald Trump: taxes that, unfortunately, for the pure entertainment market risk being a really unsustainable weight also because it is needed to remember That amusement is not a rich sector like that of the game with money win.

As opposed to the heavy duties imposed by the United States, the United Kingdom, after its exit from the EU, announced that it will suspend the "retaliation" rates starting from January 21: which it bodes well to the operators of pure entertainment and makes it glimpse A less black future, at least as regards importing from this European extra-union state. In any case, to deal with this dangerous economic situation for this segment of the game, pure entertainment has thought that "Union makes strength" and, therefore, a pact has been tightened among the trade associations to implement targeted strategies to overcome these heavy amounts relating to the import of games without winnings in money. In fact, the segment needs to relaunch itself with the next restart and absolutely has the need to have new, technologically advanced, competitive, interesting and engaging products for an audience that with the pandemic, if possible, has become even more demanding.

It is considered that the pure entertainment market has become even more difficult to live commercially for its own companies, it is clear that these are looking for alternative markets to ours, particularly "appetizing" products to be included in its lines: innovative products that today only the market Besides Ocean can ensure, but certainly not with the current taxation for import, otherwise it will not be possible to face these operations that have become a predominant part of the business of the companies that deal with the entertainment without winning in money. To deal practically and productively this difficult situation, the American Amusement Machine Association (AAMA), which supports and brings together the various associations of this precise sector in the United States, has decided to tighten relationships with the British Bacta and with Euromat, Federation European who supports and helps industry in Europe, in order to face the new Washington administration by putting a campaign against these rates in the field that hold the many small businesses that form the game of pure entertainment in the United States hostage.

There is no shadow of doubt that this specific game sector, already deeply in crisis even before the appearance of the Coronavirus and that it had to be fought to survive, is looking for strategies throughout Europe to stay afloat and, therefore, the individual producers try to face the remarkable increase that they presented themselves. Which is doing the Belgian manufacturer Elaut, very famous for his notorious "cranes" but also of other successful games in the much discussed Ticket Redemption that are so welcome by the kids but who have caused very long disquisitions on the fact if they "push or not" young people towards the gamble. In fact, Elaut markets his line of games on the other side of the Atlantic with the benchmark brand, a games brand known based in Florida and in this case the US Elaut activity is "transportable" in Europe as the company Belgian manufacturer is located near Antwerp and can be used to build games in Europe.

This sort of trick would allow to "get around the duty", producing here in Europe the products that are distributed in this part of the world, thus avoiding the imports that have become dear and unsustainable for the amusement sector that does not enjoy a conspicuous economy e Which must bargain intelligently, and perhaps also "sly", for survival. Instead, the market of our country that most of all really risks seeing the offer of certain games disappearing that territorial reality where pure entertainment games cost more than any other place: and this because of taxes and VAT more expensive than in the rest of the planet. In fact, many European Flipper distributors have had to give up the various reservations in the USA for the import of games that could not resell with this new increase in prices: which limits a market already in agony and that is trying to stay afloat " embarking water ". Perhaps the sector could start new activities in Europe to do without imports, but with fugitive liquidity it is extremely difficult.

Publication date: January 1, 2021 at 18:00

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